Alma Awards

The Alma Awards or American Latino Media Arts Awards are distinctions awarded to Latino performers (actors, film and television directors, and musicians) who promote positive portrayals of Latinos in the entertainment field. The acronym aptly describes the spirit of the organization because in Spanish alma means spirit or soul.

Created in 1995 by the National Council of La Raza, it takes over from the previous Bravo Awards. It's part of NCLR's strategy to counter the negative stereotyping of Latinos in US entertainment. The awards are given during an annual ceremony held in June.