Fine Fare

Fine Fare was the name of a chain of supermarkets in the United Kingdom until the mid-1980s. It was famous for its Yellow Pack budget own-label range, probably one of the first store sub brands or tertiary brand names in the UK.

The Melias chain of small supermarkets or what are called today convenience stores was part of the Fine Fare group.

The company was acquired by Associated British Foods in 1963. [1]

Fine Fare's corporate headquarters were in Welwyn Garden City.

In the mid-1980s, ABF sold the company to The Dee Corporation (then trading as Gateway, nowadays known as Somerfield) as one of a series of acquisitions Dee made around that time [2] including the Woolco and Carrefour hypermarket chains. Following this, all Dee's newly-acquired stores were rebranded as Gateway or closed, and the Fine Fare name disappeared.[3] Some of the larger Fine Fare stores became for a while Food Giant Discount Stores.

During the 1980s Fine Fare was the sponsor of the Scottish Football League.