Magical Angel Creamy Mami
is a
magical girl anime series by
Studio Pierrot from the 1983. It went went on to have five
OVA adaptions and featured in other Studio Pierrot special presentations. A three volume manga was released during the original TV run, with the story written by Ito Kazunori and art by Yuuko Kitagawa. This was the first of five magical girl anime to be produced by Studio Pierrot,
and the first of these to feature the designs of
Akemi Takada. In 2005, the web-poll for
TV Asahi's top-100 anime of all time saw
Magical Angel Creamy Mami poll 82nd.
Yū Morisawa is an ordinary 10-year-old girl, until she sees a spaceship floating in the sky. Carried into the ship, she helps Pino Pino find the Feather Star. In thanks for her assistance he grants her a magical wand, which allows her to transform into a 16-year old girl, for one year. She is also given two cats from Feather Star, Posi and Nega, who are to watch over her while she has magical powers. While wandering around the city as a teenager, she accidentally ends up on TV and asked to sing, which the magic enables her to do remarkably well. Using the alias of Creamy Mami, she becomes an overnight success, and is soon sought to begin a professional career as an idol. Along the way, she also meets past residents of Feather Star and supernatural beings.
: Seiyū: Saeko Shimazu: A popular idol and the star act of Parthenon Productions, she feels threatened by the newcomer, Creamy Mami, and declares herself to me Mami's rival.
; : Seiyū:
Sukekiyo Kameyama: Megumi Ayase's bumbling manager, he is moved to managing Creamy Mami when she joins Parthenon Productions.
; : Seiyū: Masahiro Anzai: Toshio Ōtomo's best friend, Midori is in love with Yū Morisawa and seeks to tell her this. Because of his bashfulness, he needs Toshio's help to do this.
; : Seiyū:
Mika Doi: Wife of Tetsuo, mother of Yū, Natsume works in Creamy Crepe with her husband. She used to be the leader of a motorcycle gang.
; : Seiyū: Akira Murakami: Husband of Natsume, father of Yū, Tetsuo works in Creamy Crepe with his wife. He used to be a member of Natsume's motorcycle gang.
; / : Seiyū: Takako Ōta: A normal 10-year old girl, Yū harbours a secret crush for her childhood friend Toshio Ōtomo. Given the ability to transform into a 16-year old girl, she is made to fill in for the absent Megumi Ayase to sing on TV. Giving her name as Creamy Mami, she becomes an overnight hit.
; : Seiyū:
Kaneta Kimotsuki: One of the two cats from the Feather Star asked to watch over Yū Morisawa while she has magical powers. His name is short for negative.
; : Seiyū: Yū Mizushima: Friend of Yū Morisawa and Midori Kisaragi, he falls in love with Creamy Mami after her first TV appearance.
; : Seiyū: Seiko Nakano: An alien being, Pino Pino grants Yū Morisawa magical powers for one year in thanks for helping him find the Feather Star.
; : Seiyū:
Yuko Mita: One of the two cats from the Feather Star asked to watch over Yū Morisawa while she has magical powers. Her name is short for positive.
; : Seiyū:
Kazuhiko Inoue: President of Parthenon Productions, he quickly recognises Creamy Mami as future sensation, and tries to make her into a star.
Creamy Mami (1983) is known as a pioneer of the new marketing strategy, now known as "media mix".
They used an anime to promote a new, least-known idol singer.The real idol singer,
Takako Ohta, acted as an idol singer (Creamy Mami) also in the story.The opening theme
Delicate ni Suki Shite was her first song in the real world too.Even though Ohta was a new singer and not a trained seiyū, she voiced Yū/Creamy Mami.The result was a great success.The anime
Creamy Mami has become famous and Ohta gained a high popularity that still exists today.In 1999,
Fuji TV's show
Kaishingeki TV Utaemon had a poll to decide the most popular old TV theme song for 25-year-old audience, and
Delicate ni Suki Shite was ranked first.
This anime has been repeatedly broadcast over the Internet too.As of writing (2006-08-08), people can legally watch the show on-demand for free on GyaO.
The same "media mix" approach was seen in
Idol Densetsu Eriko (1989) and
Idol Tenshi Youkoso Yōko (1990).The anime version of
Full Moon o Sagashite (2002) basically shares the same format too.Another example is
Lemon Angel (1987).Using an anime to promote a singer, per se, was not really new, as there was
Pink Lady Monogatari (1978),but Pink Lady was already extremely popular at that time, so it was not that they gained popularity through the anime.
Creamy Mami set the format that would be used for future Studio Pierrot magical girl titles, and was especially influential in
Fancy Lala.
Creamy Mami also stars in
Adesugata Mahou no Sannin Musume, along with Magical Emi and
Persia, as well as
Majokko Club Yoningumi A Kūkan Kara no Alien X, with Magical Emi, Persia and Pastel Yumi. The popularity of the series not only saw two feature-length sequels, but Creamy Mami also featured in five
music video-based productions, starting with the 1985 OVA
Lovely Serenade. The second of the feature-length sequels, Magical Angel Creamy Mami Long Goodbye, began with the short animation
Mahō no Tenshi Creamy Mami VS Mahō no Princess Minky Momo Gekijou no Daikessen, an where Creamy Mami battles against
Ashi Productions' Minky Momo.
was dubbed into
Italian by Studio PV, who released it as
L'incantevole Creamy from
1985-02-03.
It was also distributed in
France by Déclic Images as
Creamy, merveilleuse Creamy from
1988-04-29.
Official sites
* Official Mahō no Tenshi Creamy Mami site at Studio Pierrot.
;Internet Movie Database
;Fansites
*Mahou no Tenshi Creamy Mami at Henshin: The Mahou Shoujo Genre.
