Milky Way (confectionery)
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Milky Way candy bar (US version) |
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Milky Way chocolate bar (European version) |
The
Milky Way bar was created in
1923 by
Frank C. Mars and was the first filled
candy bar. It is named after a milkshake that was popular at the time.
The product sold in the United States is different from the one sold elsewhere. The U.S. Milky Way is similar to the
Mars Bar sold elsewhere. The worldwide Milky Way bar is similar to the American
3 Musketeers bar.
The American version of the Milky Way bar is made of chocolate-
malt nougat topped with
caramel and covered with
milk chocolate, whereas the European version is not topped with caramel. Its taste was inspired by the chocolate-malt milkshake that was popular at the time. On March 10, 1925, the name Milky Way became a trademark. In 1926, the Milky Way bar was introduced nationally in two flavors, chocolate and vanilla, each for a nickel. In June of 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla flavors forever parted.
The vanilla Milky Way bar, which was covered in
dark chocolate rather than milk chocolate, was renamed the Forever Yours bar. The Forever Yours bar remained available until 1979 when it was discontinued. Due to popular demand, the Forever Yours bar returned in 1989 renamed as the Milky Way Dark bar. In 2000, it was renamed again, creating the now-popular Milky Way Midnight bar.
Image:Milky Way.jpg|An unwrapped US Milky WayImage:Milky Way Opened.jpg|A broken US Milky WayImage:Milky way whole European.jpg|An unwrapped European Milky WayImage:Milky way broken European.jpg|A broken European Milky Way*
Milky Way bar website (USA)
