Nash-Kelvinator Corporation
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"Kelvinator Appliance ad from 1951" |
Nash-Kelvinator Corporation was the result of a merger between
Nash Motors and
Kelvinator Appliance Company. The union of these two companies was brought about as a result of a condition made by
George W. Mason prior to his appointment as CEO of Nash.
In the
1952 Kelvinator introduced the
Kelvinator Food-A-Rama Side by Side Refrigerator[
1], one of the earliest modern side-by-side frost-free refrigerators.
Kelvinator consumer products, before and after the merger with Nash, were considered an up-market brand of household appliances.
In 1954, Nash Kelvinator acquired
Hudson Motor Car Company of
Detroit, Michigan in what was called a mutually beneficial merger which formed the American Motors Corporation. Kelvinator continued as a wholly owned division within the new company.
The Kelvinator brand was eventually sold to White Consolidated Industries, which bought the product under its corporate appliance group joining the
White-Westinghouse,
Gibson and
Frigidaire appliance brands. The appliance division of White Consolidated Industries is now part of
Sweden's
Electrolux Corporation. The Kelvinator product brand is applied to household appliances worldwide, as well as scientific refrigeration systems.