Pedigree Petfoods
Pedigree Petfoods was a company that manufactured
pet food located at
Melton Mowbray,
Leicestershire,
England with another factory in
Peterborough,
Cambridgeshire. It is now a subsidiary of
Mars, Incorporated. The UK division of Mars Inc. has been called Masterfoods since
January 2002. Previously it was Pedigree Masterfoods and Mars Confectionery (a division, making the
Mars Bar, is based in
Slough). The company makes the market leaders Pedigree Chum and
Whiskas, as well as Kitekat and Pal. Whiskas' old slogan was "8 out of 10 owners say their cat prefers it." Masterfoods, until recently, sponsored the
Burghley Horse Trials, near
Stamford in Lincolnshire, now sponsored by another country sport stalwart,
Land Rover. Pedigree comes from a French phrase meaning birds feet, representing the shape of family trees.
The Waltham Centre for Pet Nutrition, also mentioned in TV advertisements for
dog food, is based in Melton Mowbray as well. There are 250 dogs, and 600 cats who get fed there every day. It is publicised as conducting the most advanced research on dog and cat food in Europe, if not the world. The practice is, however, subject to controversy, on account of the
animal testing connection.
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Pedigree Petfoods UK*
Masterfoods UK*
Waltham Centre
