Philip Kotler
Dr. Philip Kotler (born
27 May 1931 in
Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the
Kellogg School of Management at
Northwestern University. He was selected as the #4 management guru of all time by the
Financial Times (behind
Jack Welch,
Bill Gates, and
Peter Drucker), and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."
Dr. Kotler has authored what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in it's 12th edition. He has also authored, or co-authored a number of other leading books, including Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing.
In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Management Review, and the Journal of Marketing. He holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and Marketer of the Year by the
Sales & Marketing Executives International (SMEI).
Through his consulting firm, the Kotler Marketing Group (KMG), Dr. Kotler has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.
He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects.
*Philip Kotler and Nancy Lee,
Marketing in the Public Sector: A Roadmap for Improved Performance,
Wharton School Publishing, 2006.
*Philip Kotler and
Waldemar Pfoertsch,
B2B Brand Management,
Springer, 2004.
*Philip Kotler and
Dawn Iacobucci, "Kellogg on Marketing",
John Wiley & Sons, 2001
*
Philip Kotler Biography from Global Leaders
