Post Cereals
Post Cereals, formerly
Postum Cereals was founded by
C. W. Post. It began in
1895 with the first
Postum, a "cereal beverage", developed by Post in
Battle Creek, Michigan. The first cereal,
Grape-Nuts was developed in
1897.
The Postum Cereals company, after acquiring
Jell-O gelatin in
1925,
Baker's chocolate in
1927,
Maxwell House coffee in
1928, and other food brands, changed its name to
General Foods Corporation in
1929. General Foods was acquired by
Philip Morris Companies in
1985. In
1989, Philip Morris merged General Foods with
Kraft Foods, which it had acquired in
1987 to form the Kraft General Foods division. The cereal brands of
Nabisco were acquired in
1993. In
1995, Kraft General Foods was reorganized and renamed Kraft Foods, which currently owns the Post Cereals brands.
*
Official Kraft Foods heritage page
