Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is a BMW subsidiary responsible for the manufacture of the Rolls-Royce Phantom.

History

In 1998 Vickers decided to sell Rolls-Royce Motors. The leading contender seemed to be BMW, who already supplied engines and other components for Rolls-Royce and Bentley cars. However their final offer of £340m was outbid by Volkswagen (VW), who offered £430m.

However Rolls-Royce plc, the aero-engine maker, decided it would license certain essential trademarks (the Rolls-Royce name and logo) not to VW, but to BMW, with whom it had recently had joint business ventures. VW had bought rights to the "Spirit of Ecstasy" hood ornament and the shape of the radiator grille, but it lacked rights to the Rolls-Royce name in order to build the cars. Likewise, BMW lacked rights to the grille and mascot. BMW bought an option on the trademarks, licensing the name and "RR" logo for £40m, a deal that many commentators thought was a bargain for possibly the most valuable property in the deal. VW claimed that it had only really wanted Bentley anyway.

BMW and VW arrived at a solution. From 1998 to 2002 BMW would continue to supply engines for the cars and would allow use of the names, but this would cease on January 1, 2003. On that date, only BMW would be able to name cars "Rolls-Royce", and VW's former Rolls-Royce/Bentley division would build only cars called "Bentley". Rolls Royce's convertible, the Corniche, ceased production in 2002.

Cars

* 2003 Phantom â€" Launched in January 2003 at Detroit's North American International Auto Show, this is the first model of Rolls-Royce Motor Cars Limited, a BMW subsidiary having no technical or corporate connection with the original Rolls-Royce company, apart from the trademarks mentioned above. The car has a 6.75 L V12 engine from BMW, but most other components are unique to the car. Most parts are made in Germany, but the assembly and finishing is in a new factory in Goodwood, Sussex. The price starts at around £250,000. It is available in normal and extended wheelbase.

Prototypes

* Rolls-Royce 100EX
* Rolls-Royce 101EX
* Rolls-Royce NGS (saloon)

Rolls-Royce cars timeline

See also

* Bentley
* Rolls-Royce of America
* Luxury vehicles
* Brewster

Further reading

* Richard Feast, Kidnap of the Flying Lady: How Germany Captured Both Rolls Royce and Bentley, Motorbooks, ISBN-7603-1686-4

External links

* Rolls-Royce Motor Cars
* Rolls-Royce 101EX Prototype