Star (magazine)
Star Magazine is a magazine specializing in celebrity gossip and scandals. It was founded by
Rupert Murdoch in 1974 as competition to the
tabloid National Enquirer with its headquarters in
New York City. In the late 1980s it moved its offices to
Tarrytown, NY and shortly afterwards Murdoch sold the magazine to
The Enquirer's parent company
American Media Inc.Originally an unstapled
supermarket tabloid printed on
newsprint, Star was hugely successful but remained in the shadow of its longer-established stablemate. Along with the
Enquirer its circulation declined with the advent of celebrity-driven television shows such as
Entertainment Tonight and
Hard Copy.In 1999, AMI was bought by investors fronted by
David Pecker, who personally pledged that
Star would never relocate to Florida, the home state of all the country's other tabloids. However it took Pecker less than a year to renege on his promise and
Star was moved into AMI's headquarters in
Boca Raton, Florida, sharing the building with the
Enquirer and AMI's other recently acquired titles
Globe,
National Examiner, and
Sun. Editor
Phil Bunton was replaced before the move when he angered Pecker by telling the
New York Post: "It's going to be open warfare. How we're going to all work together I don't know. It's like having the
Bosnians,
Croats, the
Jews and
Arabs all together in the same area." Virtually all
Star's staff of experienced tabloid journalists refused to make the move south. Four years later, Pecker appointed former
Us Weekly editor
Bonnie Fuller to oversee the paper and, at her demand, he moved it back to New York.At this time, Star gained new life by switching to a more traditional magazine format, with a higher grade of paper and, denying its tabloid roots, put itself into competition with a new breed of entertainment magazine typified by Fuller's former publication,
Us Weekly, and
In Touch Weekly. However, its page layout remains tabloid-derived, with sections including "Worst of the Week," which points out the most amusing celebrity fashion disasters of the previous week, and "Knifestyles of the Rich and Famous" section, which illustrates suspected incidences of
plastic surgery with before-and-after photos.