The Brut Sun Bowl is an annual college football game that is played usually at the end of December in El Paso, Texas. It is one of the oldest continuously played bowl games, held continuously since 1935. In most of its early history, the game pitted the champion of the Border Conference against an at-large opponent. Games are now played at Sun Bowl Stadium on the campus of the University of Texas at El Paso. The first three were played at El Paso High School Stadium (1936-38), then switched to Kidd Field until the present stadium was ready in 1963.
The game is currently sponsored by the Brut, which is owned by Helen of Troy, who also owned the previous game sponsor, Vitalis. The name change occurred August 8, 2006, after Helen of Troy extended its partnership through 2009 with the Sun Bowl Association. This marks the eighth change in the game's name. It was the Sun Bowl (1935-85), John Hancock Sun Bowl (1986-89), John Hancock Bowl (1990-93), Sun Bowl (1994-95), Norwest Sun Bowl (1996-98), Wells Fargo Sun Bowl (1999-2003), Vitalis Sun Bowl (2004-05) and Now the Brut Sun Bowl.
The Brut Sun Bowl matches the Pac-10 Conference against either the Big 12 Conference, Big East Conference or the University of Notre Dame from 2006-09. The rotating deal will feature a Big 12 school twice over the next four years and a Big East school or Notre Dame twice from 2006-09.
