TV Asahi

tv asahi building in Roppongi Hills

(), also known as EX and Tele-Asa (テレアサ), is a television network headquartered in Roppongi in Minato, Tokyo, Japan. The company name is usually written in lower-case letters, tv asahi. The company also owns All-Nippon News Network.

The Headquarters

In 2003, the company headquarters moved to a new building designed by Fumihiko Maki.
*6-9-1, Roppongi, Minato-ku, Tokyo, Japan

History of tv asahi

tv asahi started out as "Nihon Educational Television" (NET, 日本教育テレ�") in 1957. It was established as a for-profit educational television channel, which was (and still is) quite rare in the television industry. At the time, its broadcasting license dictates that the network is required to devote at least 50% of its airtime to educational programming, and at least 30% of is airtime to children educational programming.

However, the for-profit educational television model eventually proved to be a failure. In 1960, NET began its trnasformation into a general-purpose television station. It began to broadcast manga cartoons and foreign movies. So as not to run afoul of the educatational TV license requirements, NET justified the airing of these programmes under the pretext of "nurturing a child's emotional range" and "introduction of foreign cultures". At the same time, NET also changed its name from "Nihon Educational Television" to "NET TV" (NETテレ�").

Seven years later, in 1967, NET aired its first colour broadcast programme.

NET's transformation into a general-purpose television station was complete by November of 1973, when NET, along with educational channel 13 (now Tokyo Broadcasting System) in Tokyo applied and received a general purpose television station license. At the same time, NET renamed itself to NET General Television (総合局NET‎), and was renamed as on April 1, 1977.

In 1996, tv asahi established the , and began a number of reforms, including the unification of all presentation styles on its regional networks and the creation of a new logo to give asahi the look and feel of a national television network. On October 1, 2003, the head office moved from its ARK Hills Studio to Roppongi Hills (六本木�'ルズ), and the station was renamed "TV Asahi Corporation", with the name presented as "tv asahi" on-screen.

The transmission of international aquatics competitions, World Cup football matches, and creation of popular late-night TV programmes has contributed to a rise in ratings for tv asahi, and has lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005.

Idents and Station Brand

tv asahi's current ident sets and station branding was created by UK designer/band Underword along with asahi's in-house design department in 2003. It comprises of a set of computer-generated "sticks", which changes in colour and movement along with the background music that accompanies the idents. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The fonts used by asahi on its fonts are Akzidenz Grotesk Bold (for the English part)，and �'ラギノ�'ゴシック（W8）(for Japanese).

TV Broadcasting

Analog

JOEX-TV - TV Asahi (テレ�"朝日)
*Tokyo Tower - VHF Channel 10

Digital

JOEX-DTV - TV Asahi Digital Television (テレ�"朝日デジタルテレ�"ジョン)
*Tokyo Tower - UHF Channel 24
*Remote controller ID 5

Networks

*Headquarted in Osaka, broadcast in the Kansai area: ABC, Analog Channel 6, Digital Channel 15 [ID: 6]
*Headquarted in Nagoya, broadcast in the Chukyo area: M�"tele, Analog Channel 11, Digital Channel 22 [ID: 6]
*Hokkaido Hokkaido Television Broadcasting
*Aomori Prefecture Asahi Broadcasting Aomori
*Iwate Prefecture Iwate Asahi Television
*Miyagi Prefecture Kabushiki-gaisha Higashi-Nihon Broadcasting
*Akita Prefecture Akita Asahi Broadcasting
*Yamagata Prefecture Yamagata Television System
*Fukushima Prefecture Kabushiki-gaisha Fukushima Broadcasting
*Niigata Prefecture Niigata Television 21
*Nagano Prefecture Asahi Broadcasting Nagano
*Shizuoka Prefecture Shizuoka Asahi TeleVision
*Ishikawa Prefecture Hokuriku Asahi Broadcasting
*Okayama Prefecture,Kagawa Prefecture Kabushiki-gaisha Setonaikai Broadcasting
*Hiroshima Prefecture hitoshima HOME television
*Yamaguchi Prefecture Yamaguchi Asahi Broadcasting
*Fukuoka Prefecture,Saga Prefecture Kyushu asahi Broadcasting Co.Ltd
*Nagasaki Prefecture Nagasaki Culture Co.Ltd
*Kumamoto Prefecture Kumamoto Asahi Broadcasting
*Oita Prefecture Oita Asahi Broadcasting
*Kagoshima Prefecture Kabushiki-gaisha Kagoshima Broadcasting
*Okinawa Prefecture ryu-Q Asahi Broadcasting

Programs

Abarembo Shogun (1978�"2003)
Area 88
Bobobo-bo Bo-bobo
Cutie Honey
Cutey Honey Flash
Doraemon
Mobile Suit Gundam series (prior to Turn-A Gundam)
Hodo Station
Ichigo 100% (いち�"100%)
Jinki:Extend
Kamen Rider series
Matthew's Best Hit TV+
MUSIC STATION (ミュージックステーション)
Ojamajo Doremi series (Magical Doremi, Asahi Broadcasting Corpoeation (ABC) and Toei Animation produced)
Peacemaker Kurogane
Princess Princess
Sailor Moon (the anime)
Saint Seiya
Sentai series (戦隊シリーズ)
SmaSTATION
Speed Grapher
Tokumei Kakarichō Tadano Hitoshi
World Pro Wrestling (ワールド・プロレスリング, New Japan Pro Wrestling TV program)
Xenosaga: The Animation
You're Under Arrest (2002 TV drama)
Yu-Gi-Oh! (first series, 27 episodes long, not the Duel Monsters series aired internationally)
Crayon Shin-chan

Other TV stations in Tokyo

*Nippon TV (Nittele) (日本テレ�", 日テレ)
*TBS TV (TBSテレ�")
*Fuji TV (フジテレ�")
*TV Tokyo (テレ�"東京)

See also

*Television station
*List of Japanese language television channels
*Japanese media

External links

*tv asahi web site (in Japanese)
*tv asahi corporation (in English)