WMYV
WMYV (UPN 48) is the
UPN television affiliate serving the
Greensboro-
Winston-Salem-
High Point, North Carolina designated market area. The station is owned by the
Sinclair Broadcast Group, and is sister station to
ABC affiliate
WXLV-TV. It is licensed to Greensboro, but is operated out of WXLV's studios in Winston Salem. The station offers a general entertainment format consisting of sitcoms, first run talk and reality shows, court shows, first run prime time shows from UPN, paid programming, and some cartoons. It will become an affiliate of
News Corporation's new
My Network TV on
September 5,
2006. Its transmitter is located in
Randleman, North Carolina.
An earlier independent station with call letters WUBC had operated on channel 48 in Greensboro during the late 1960s, but went dark.
The current incarnation of the station signed on in 1981 as WGGT-TV, running a general entertainment format featuring cartoons, old movies, classic sitcoms, religious shows, and
CBS shows preempted by
WFMY-TV. It was owned locally by Guilford Broadcasting. The station was initially profitable, but it had fallen on hard times by 1987. It filed for
chapter 11 bankruptcy, but stayed on the air with the same format, albeit with far more barter programming.
The financial woes at the station continued, and it was close to filing for
chapter 7 bankruptcy in 1991. However, Act III Broadcasting, owner of
Fox affiliate WNRW (now WXLV), stepped in and bought WGGT's programming. It consolidated the programming into WNRW's lineup, resulting in a strong combined signal with 60% overlap in the market known as the "Piedmont Superstation."
The simulcast continued after Act III was bought by Abry in 1993. WNRW/WGGT took secondary
UPN affiliation in January 1995, and became the market's ABC affiliate in September of that year, after
WGHP dropped the ABC affiliation and became a Fox station.
In 1996, Abry merged with Sinclair, and Glencairn bought WGGT from Guiliford Broadcasters. The simulcast was discontinued, and the two stations entered into a
local marketing agreement instead. However, since 90 percent of Glencairn's stock was owned by Sinclair's founders, the Smith family, Sinclair effectively owned both stations. WGGT then became a UPN affiliate, and changed its call letters to WUPN-TV that year. The station was purchased outright by Sinclair in 2001.
In January 2006, UPN and
The WB announced that they will merge into a new network,
The CW. Sinclair decided that all of its UPN and WB affiliates would join the new network
My Network TV, except for one each in those markets where they own both UPN and WB affiliates. This cleared the way for
WTWB to take The CW affiliation. On June 19th of 2006, WUPN changed its call letters to WMYV in anticipation of this affiliation switch.
Logos
Image:UPN48 WUPN.jpg|UPN 48 logo, when that station had their "News at Ten", which was cancelled in August 2005.Image:Wmyvlogo.gif|Future logo for My 48*
UPN 48 Homepage
