| Subject | Date Asked | Expert |
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| selecting a portfolio school | 6/25/2009 | Sean Trapani |
Q: I was recently accepted into Miami Ad School, Creative Circus and Portfolio Center and am having ...
A: Anonymous Each of these schools enjoy excellent reputations. From a non-scientific perspective, I ...
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| Portfolio contents for beginner | 6/14/2009 | Peter Gabany |
Q: Gabany, I have no experience in advertising, and I am creating a portfolio comprised of spec-ads ...
A: Carter, Well you certainly have a handle on this. I'm not sure where you received your ...
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| Account Planning | 6/5/2009 | Peter Gabany |
Q: Our creative agency has been afforded the opportunity to handle four B2B accounts with a rather ...
A: What a great opportunity. (1st I trust that SOW is statement of work?) Assuming that it is you must ...
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| Help choosing a physical portfolio for copy work | 6/3/2009 | Peter Gabany |
Q: Gabany, I'm just starting out in advertising industry, with the intention of starting out as a ...
A: Ok here are some resources - http://www.brewer-cantelmo.com/ and ...
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| cover letter | 5/25/2009 | Peter Gabany |
Q: which i want to send to advertising agencies with the view to becoming an account planner? thankyou ...
A: Melissa, RE: Applying to work at an ad agency. I have no problem looking at a cover letter but to ...
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| Jobs in Advertising | 5/24/2009 | Peter Gabany |
Q: I have a BFA in illustration. I would like to get into advertising. Would a Graduate degree in ...
A: I'm sorry, I wouldn't know how to advise you regarding grad options. All that I can advise is to ...
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| Jobs in Advertising | 5/21/2009 | Peter Gabany |
Q: I have a BFA in illustration. I would like to get into advertising. Would a Graduate degree in ...
A: Additional education is always beneficial. If you want to practice illustration and work in ...
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| deceptive advertising | 5/11/2009 | Peter Gabany |
Q: I always wondered something, when I see a picture of food in a TV ad or elsewhere, it never looks ...
A: You make the assumption that they DO get away with it. They do not. Campbell's soup for example used ...
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| advertising | 4/21/2009 | Peter Gabany |
Q: i am a student studying journalism and mass communication and i am preparing my project.i would like ...
A: Mbah You would have to be far more specific in framing your question. Do you want me to rant on ...
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| Question? | 4/15/2009 | Sean Trapani |
Q: my question is where did you get your training an d how long did it take?
A: Jasmine, When I went to school (way back in the '80s), there really were no ad schools. My ...
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| college Major and career choice | 4/12/2009 | Peter Gabany |
Q: I am 16 years old and planning ahead for my college major and future career. I love writing ...
A: Madison, Thank you for your question. I wish to first voice my concern over Christian-based ...
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| What does it take to get a job in this industry? | 4/9/2009 | Peter Gabany |
Q: I graduated Spring 2008 with a BA in Journalism specializing in Advertising and PR from a state ...
A: Alisa, The world is in the crapper. Agencies (bottom feeders such as they are) are wondering which ...
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| hospital ads | 4/9/2009 | Peter Gabany |
Q: ok...Thus I would like to ask you only one question...how to measure public hospital ads... thank ...
A: Really, I need far more information than you are offering as there are so many ways to measure. It ...
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| Retainers - nightmares | 4/5/2009 | Peter Gabany |
Q: After you read this you are going to think that I am the world's worst negotiator....I would explain ...
A: Mimi, Thank you for your note and boy do I feel your pain. #1 - this is a D grade client. I can ...
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| Journalist to Copywriter | 3/30/2009 | Sean Trapani |
Q: I'm a journalist with 6 years' experience writing for various celebrity and entertainment magazines. ...
A: Melody If your question is "get my resume considered..." ...by an ad agency, the answer is probably ...
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| Media Buying | 3/19/2009 | Peter Gabany |
Q: We're in the market for a freelance media buyer. I was wondering if you were you interested in ...
A: Always willing to talk. Most of our media planning and buying is limited to print, radio, outdoor ...
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| Small Business Advertising | 3/13/2009 | Peter Gabany |
Q: I'm a Sales Representative for a small online business and was wondering if you could tell me the ...
A: Kelsi, One of the cheapest ways to influence new users to this hosting site is to change the name. ...
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| Favorite ad campaign | 3/11/2009 | Sean Trapani |
Q: it's almost complete. One lastThey ask me to tell them my favorite ad campaign and then suggest the ...
A: Well, agency folks can certainly appreciate work from other agencies. You just want to be sure that ...
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| Favorite ad campaign | 3/11/2009 | Peter Gabany |
Q: it's almost complete. One lastThey ask me to tell them my favorite ad campaign and then suggest the ...
A: No…it's best to be honest and if your favorite campaign happens to be a competitor client of the ...
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| Job application | 3/9/2009 | Sean Trapani |
Q: I have an application for an agency and am in need of advice. The first page of the application is ...
A: Seth It's a common misconception that creative people only work in the creative department. But in ...
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| Application advice | 3/6/2009 | Peter Gabany |
Q: Peter, I doubt you remember but you offered advice to me a few months ago about contacting a local ...
A: I will try and re-answer this - my answer the last time was very good - only if I say so myself. ...
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| What is the difference between gross and net advertising rates? | 2/26/2009 | Peter Gabany |
Q: What is the difference between gross and net advertising rates?
A: Oh great a simple question! Thank you. Media providers - magazine, newspaper, television, outdoor, ...
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| Moving from PR to Advertising | 2/16/2009 | Peter Gabany |
Q: I am a recent graduate with a BA in Strategic Communications/Public Relations. I'm doing PR ...
A: Allison, The most important thing to do here is to do what you love. But sometimes to get to the ...
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| How do I enhance my creative ability? | 2/16/2009 | Sean Trapani |
Q: Gayatri here from India. I am a creative person and have always been inclined towards creativity and ...
A: Gayatri Most people are creative. Some use their creativity to paint. Others use it to compose ...
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| ADVERTISING - 4 YEAR DEGREE? | 2/7/2009 | Peter Gabany |
Q: My goal is to be an art director because i am totally in love with advertising. Now i have heard to ...
A: I don't own a crystal ball so I recommend that you complete school. While you may be able to get in ...
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| 4 YEAR DEGREE? | 2/7/2009 | Sean Trapani |
Q: . But i have also researched and heard that agencies wont even entertain your book if you don't have ...
A: Courtney Only you can answer this question, of course. And you've offered a few reasons to leave ...
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| advertising handyman service | 2/6/2009 | Sean Trapani |
Q: I've now decided to add handyman services to my moving service and I would really appreciate if you ...
A: Raymond I'm glad you used the Volvo = safety example. Volvo has done a good job of cultivating an ...
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| advertising handyman service | 2/6/2009 | Peter Gabany |
Q: I've decided to add handyman services together with moving service and I would really appreciate if ...
A: Raymond, I can help, but give me some depth to your question. Where are you, what client type are ...
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| Chenge domain or work - opt for advertising file | 2/5/2009 | Peter Gabany |
Q: Would it be a good decision to change the profession with 4 years of experience in other field ...
A: Rashmi, All fields are creative if you think of it. It is what does it for you. If you are unhappy ...
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| Grab mindshare with brochure | 2/3/2009 | Sean Trapani |
Q: I must first of all thank you for your time in answering and giving advice to the world. I hope you ...
A: Raymond, you may be missing my point. The way to get the share of mind is to own an idea bigger ...
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| Grab mindshare with brochure | 2/3/2009 | Sean Trapani |
Q: I must first of all thank you for your time in answering and giving advice to the world. I hope you ...
A: Raymond, The moving industry is a funny animal. I used to work on the Mayflower and United Van ...
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| Getting mindshare with brochures | 2/3/2009 | Peter Gabany |
Q: I must first of all thank you for your time in answering and giving advice to the world. I hope you ...
A: Please do me a favour and read the book - The E-Myth by Gerber. You can also visit the website - ...
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| Advertising | 1/18/2009 | Peter Gabany |
Q: Newsletters (from charitable organization) that were sent out to a particular community through post ...
A: Absolutely. But not advertising in the traditional sense. Direct response marketing or mail doesn't ...
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| Copywriting Own Commercials | 1/16/2009 | Peter Gabany |
Q: I feel I have some great ideas for some funny television commercials. Not being in the radio or ...
A: Mike, This is about the most often question asked of me over the past 6 years of doing this and I ...
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| Retainer billings | 1/12/2009 | Peter Gabany |
Q: I work at a small ad agency in Las Vegas. We have several clients we bill by retainer; however, we ...
A: right on - this is absolutely correct. And if you find that after 3 months billings are less than ...
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| where do I go from here? | 1/10/2009 | Peter Gabany |
Q: My question is what sorts of skills and portfolio pieces do advertising agencies look for? I am ...
A: Olga, I answer this question a lot - you may wish to review the archive. The real question is what ...
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| Retainer billings | 1/8/2009 | Peter Gabany |
Q: I work at a small ad agency in Las Vegas. We have several clients we bill by retainer; however, we ...
A: The key to this is simple. The retainer is not a bill for work performed it is a liability to the ...
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| Ad Schools | 1/2/2009 | Sean Trapani |
Q: Trapani and happy new year I need your help in finding an advertising school that would be a good ...
A: Nasos I'd recommend Miami ad school, hands down. I consistently hear the best feedback from the ...
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| In need of advice | 12/22/2008 | Sean Trapani |
Q: Trapani. My name is Maureen and I am fifteen years old. I have been creative and artistic since a ...
A: Maureen You have a lot of options. There are several good ad schools in the country. The ones that ...
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| Print Advertising and repetition | 12/19/2008 | Peter Gabany |
Q: I've heard that in order to get mindshare or be recognized you need to do at least 3 print ...
A: Frequency is a great thing. It grows impressions exponentially over time but I caution - it does ...
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