Expert: Mark Hanke - 10/6/2009

Question
How do I get started?

Answer
Hi –

Franklin ATM Service has helped many people start their own successful ATM companies.

Our process is simple, effective and has been proven successful for small business people like yourself.

Gain a basic understanding of the ATM business by downloading the ATM Business Owner Guidebook.

By reading the guidebook, you will gain a thorough understanding of the ATM business and how to start your own company.



To review the guide, go to:              http://franklinatm.com/guidebook.htm

After you read the ATM Business Owner Guidebook, we will have one-on-one coaching with to develop a business plan that works for your personal situation: time availability, money commitment and long term plans.




A quick list of steps to get your ATM business started:

Step 1: Getting locations:
  (3) ways to find locations
        1.   on your own (with our assistance)
                1.   through referrals and contacts that you already have
                2.   searching and cold calling. We can help provide free lists
        2.   telephone locating with a professional locator
        3.   in-person locating with a professional locator

Step 2: Purchasing a machine
  When you approve of a location, then we will order a machine for you
  However, many people like to have their first machine at their house before installation at a location. You will be able to learn all the functions of the ATM, practice loading cash, conduct practice transactions and confirm that all the funds are properly routed back to your accounts prior to installation at a location. This allows new ATM owners time to build their confidence and comfort level in terms of operating the ATM. We recommend this option.

Step 3: Arranging processing
  We will arrange transaction processing (free) at your ATM through the financial networks. Your ATM will be connected to the financial network and funds will be automatically routed to your bank accounts every business day.

Step 4: Installation and programming
  Franklin ATM has detailed training and education program. You have the option to learn how to program your ATM without a technician. This will save you fees, but more importantly, you will learn a considerable amount about the operation of your ATM.
  We also can have the ATM professional installed by a local technician.

Step 5: Ongoing maintenance
  Franklin ATM Service offers 24/7 tech support (free)

In addition, Franklin ATM Service can provide:
Business proposal development: need help writing a professional proposal for an important prospect?
We provide free proposals that have proven successful. We will work together with you to ensure that each proposal is update to maximize your success with a particular client.
Business plan development: Need help writing a business plan to borrow funds or present to potential investors? We can help develop a business plan that fits your situation and future plans.
Funding: Franklin ATM can present many alternative funding ideas and help evaluate the most cost effective options for you
Technical Education: Franklin ATM Service has a proven system to help educate ATM owners. Having a solid technical and diagnostic education will build your confidence and help maximize machine uptime.
Free tech support: Franklin ATM Service provides free tech support 24/7. There is always a technician available to discuss any problem….even on a late weekend night. You will have a solid backup each time that you visit a location….you won’t be alone when facing machine problems.


Some information on expenses and income:
Typical Machine costs: Low end: $2500, high end: $4500, average price paid:$3100

Installation and onsite-training: about $300 for a technician. Or we can provide free training through our programming and installation guides

Transaction Processing: free. Automatic daily deposits of income
Internet management and reporting system: free

Surcharge amounts: you have freedom to set any amount. Typical range is $2.00 - $3.00
Location generally received $0.25 - $0.50 per transaction. The remaining fees are your profit.

Example:
$2.50 surcharge, $0.50 back to location
150 transactions/month = $300 net profit per month. Payback period = $3000/$300 = 10 month payback
250 transactions/month = $500 net profit per month. Payback period = $3000/$600 = 5 month payback