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About ShiniGami
Expertise
I can answer any question about Action Figure and Toy Design, Prototyping, Manufacturing and Production Management. Over 20 years in the Toy business with clients including Bandai US/Japan/Europe, Hasbro, Kenner, Mattel, McFarlane Toys, Playmates, etc., and also specialty companies including Toy Tokyo, The Showroom NYC, Kid Robot, Wheaty Wheat and many others.

NOTE: I travel A LOT, so during overseas travel (Japan, Hong Kong, China), I do not check for questions. Thanks.

Experience

Past/Present Clients:
Designers including : Gary Baseman, Ron English, Frank Kozik, Pete Fowler, Futura, Stash, David Horvath. Companies including : Bandai Japan, Bandai US, Dark Horse, Hasbro, Kenner, Lucas Films, Maharishi, Marvel, Mattel, McFarlane Toys, MTV, NIKE, Playmates, Reebok, Sony, etc.

You are here: Experts > Kids > Kid's Toys and Games > Action Figures > Action Figure Production, 5 Points, late 70's style.

Topic: Action Figures

Expert: ShiniGami
Date: 1/23/2008
Subject: Action Figure Production, 5 Points, late 70's style.

Question
I was wondering what the cost would be to do a run of action figures in the late 1970s and 80s style 3 3/4" with 5-7 points of articulation. Quality can be equal or superior to the figures of that time.

Answer
Prototype, maybe $1,500, Tooling maybe $5,000 or so, then pad print masks, spray masks, film for packaging, maybe $1,000. Then per piece price depends on what design is, packaging, quantity. Might be $4 or so for 1,000, maybe $3.50 for 10,000, $3 for 50,000, $2.50 for 100,000, $2 for 200,000, etc.

Thanks

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