Expert: ShiniGami - 4/30/2008

Question
Hi, I like to check with you based on your experience which genre of action figures are mainly most attractive to collectors or kids. I know very much that the popularity of an action figure is very much based on the comic, cartoons, movies that sort of represent how collectible the action figure is. To produce figures based on these comics, cartoons, movies, you will need a license. Without a license, what can I do best on my part to convince an action figure collector to pick out my toy and start saying, "Hey look, this is cool, I'm getting one home." Please advise me apart from naming me a genre I can try go into.

Answer
Well, licensed propertiy action figures are nothing to cheaply get into. Tooling alone can cost $30,000.00 per figure. And then a known license can cost tens of thousands of dollars or more up front before you can even show prototypes.  Just making a cool figure doesn't mean anyone will buy it.  People want toys for TV shows, films and video games they know.

Thanks