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About ShiniGami
Expertise
I can answer any question about Action Figure and Toy Design, Prototyping, Manufacturing and Production Management. Over 20 years in the Toy business with clients including Bandai US/Japan/Europe, Hasbro, Kenner, Mattel, McFarlane Toys, Playmates, etc., and also specialty companies including Toy Tokyo, The Showroom NYC, Kid Robot, Wheaty Wheat and many others.

NOTE: I travel A LOT, so during overseas travel (Japan, Hong Kong, China), I do not check for questions. Thanks.

Experience

Past/Present Clients:
Designers including : Gary Baseman, Ron English, Frank Kozik, Pete Fowler, Futura, Stash, David Horvath. Companies including : Bandai Japan, Bandai US, Dark Horse, Hasbro, Kenner, Lucas Films, Maharishi, Marvel, Mattel, McFarlane Toys, MTV, NIKE, Playmates, Reebok, Sony, etc.

You are here: Experts > Kids > Kid's Toys and Games > Action Figures > Action figure production costs

Topic: Action Figures

Expert: ShiniGami
Date: 9/27/2006
Subject: Action figure production costs

Question
I'm actually trying to find out as much as I can about the industry before I dive in with an idea thats been rolling around in my head for a few years. My question is can you give me a ballpark production cost for a small run of action figures (approx 5000 pcs, 5-6 inches tall, 19 points of articulation)? I've been hunting the web like a madman and there doesn't seem to be any information. I've already got my prototype sculpting estimate and want to know what my other costs may be. Hope to hear from you soon.
Damion

Answer
I'm only going to give a rough ballpark answer, as I have seen the prototype.

This is not a cheap thing to do. If you go the PVC route, you're still talking considerable $. $40,000US and up. And then you have the per piece price, that might be $3, so to make 5,000, you're at $45,000. Tooling could be more or less, depends on what it looks like.

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