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About ShiniGami
Expertise
I can answer any question about Action Figure and Toy Design, Prototyping, Manufacturing and Production Management. Over 20 years in the Toy business with clients including Bandai US/Japan/Europe, Hasbro, Kenner, Mattel, McFarlane Toys, Playmates, etc., and also specialty companies including Toy Tokyo, The Showroom NYC, Kid Robot, Wheaty Wheat and many others.

NOTE: I travel A LOT, so during overseas travel (Japan, Hong Kong, China), I do not check for questions. Thanks.

Experience

Past/Present Clients:
Designers including : Gary Baseman, Ron English, Frank Kozik, Pete Fowler, Futura, Stash, David Horvath. Companies including : Bandai Japan, Bandai US, Dark Horse, Hasbro, Kenner, Lucas Films, Maharishi, Marvel, Mattel, McFarlane Toys, MTV, NIKE, Playmates, Reebok, Sony, etc.

You are here: Experts > Kids > Kid's Toys and Games > Action Figures > zRf=-2;

Topic: Action Figures

Expert: ShiniGami
Date: 12/30/2006
Subject: zRf=-2;

Question
Hi, I am trying to find out whatever I can on the Armies of Middle Earth series. I have tried contacting Art Asylum (and Playalong)as you suggested in response to my last question. But so far no luck getting a response, which I guess is not uncommon.

I was wondering if you had any general insights on that series, what was thought at the time ? Things like was it considered risky (the small 3" size),was it thought to be overall a success, why did it die, etc.

I am basically starting from scratch, so anything is greatly appreciated. Thanks, Tom

Answer
I don't know, I didn't work on this project. Who knows how high the licenseing fees where, etc.

Unless you find someone who worked on this project, probably no way to find out. But when the films where done, they probably just dropped the line.

If I remember, and I see Digger in NYC in February, I can ask, but I know the project shifted to Playalong, because they had more money.

I remember seeing them in Hong Kong about 4 months before they finally came out, and thought they'd do good. Playalong didn't show these in the Hong Kong Convention Center, they where in a 1st floor office in Kowloon.

Thanks

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