Expert: - 5/7/2007

Question
I am from Macedonia and here there is no porno producers. I am highly interested in starting with this biz. I have no experience but I have the money to invest in this biz. I wanna make the first Macedonian porn movie in high quality with expensive equipment. I just wanna know if there is a possibility for some one to buy it or distribute my movie because Macedonia is a small country and the market is really small. I would do it only if I have where to sell it.  

Answer
Thank you very much for your question about the adult film industry - and, my apologies for the delay in my response.

First, I would like to say that I think it would be great to see some adult content coming out of Macedonia, and there certainly may be a market for that.  I would, however, like to suggest that you do some careful market research and testing, before you invest any significant amount of money.

Some of the most popular (best selling) porn on the market over the past couple of years has been amateur and reality-based.  Some of the biggest names in the business at this time are:

http://tours.girlsgonewild.com/maintour.php/2256/30/A

http://www.realitykings.com/main.htm?id=drriley

And, live amateur web cam sites are huge business, such as:

http://imlive.com/wmaster.asp?WID=124220883525&promocode=BCODET0000000_00000&Lin...

and

http://tinyurl.com/yrtkmp

So, there is no need for you to spend a lot of money to conduct some market testing.  Produce a couple of amateur, low-budget videos, and give away free samples/clips from the videos, and offer DVDs (which you can burn yourself) or downloads for purchase.

If your target audience is in Macedonia, then do some research to find out what type(s) of porn are the best sellers, or good sellers and not a lot already on the market.  For example, you might make an orgy-style porn, only to find out that most people in Macedonia are interested in girl-on-girl, or romantic/plot-based videos.

I hope this will provide you with some useful things to consider.  And, I would encourage you, if you do wish to pursue this, to submit a follow-up question specifically about market research in the adult entertainment industry.  I can also connect you with forums of others in the industry, and you might find it useful to ask them questions as well.