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Advertising/Questions

SubjectDate AskedExpert
Enhancing job prospects?10/28/2015Peter Gabany
  Q: I'm writing to see if you have any advice for someone in my situation: I have two BAs, one in ...
  A: Without knowing the content of your solicitation (cover letter, resume, etc) I really can't comment. ...
commission structure10/7/2015Peter Gabany
  Q: My name is Kimmie and I used to work for an advertising agency that billed clients based off ...
  A: Kimmie, This commission thing is DEAD (for the most part). I don't know where you are living so ...
Skill Set For Older Job Applicant6/29/2015Peter Gabany
  Q: Peter, I have worked in the printing and advertising industries for a over 25 years. As you can ...
  A: Anne, Answer 1. I believe now that you can list the Adobe Creative Suite because if you are ...
Advertising as a career after getting my degree in a different subject4/17/2015Peter Gabany
  Q: I am a 23 year old female, currently completing my Bachelor of Technology Degree in Computer Science ...
  A: Nidhi, An engineering degree would be a tremendous advantage to an agency. We all know advertising ...
Want to find job in ad agency abroad3/15/2014Peter Gabany
  Q: I'm from India. 28. Working in advertising as an art director since my graduation from an art ...
  A: I wish that I could help. You are asking what I know of work visas in other countries and frankly I ...
false advertising1/30/2014Peter Gabany
  Q: You may or not be able to answer this, but I've always wondered something. How are TV commercials ...
  A: Lee, You are right… to a point. It could be proven that pizza straight from the oven and place in a ...
Higher studies after BFA10/28/2013Peter Gabany
  Q: I'm from Mumbai, India. I've done my BFA course from Sir J. J. Institute of applied arts, Mumbai. ...
  A: We all walk many paths to seek what we truly want. It is tremendous that you have both the education ...
Career in Advertising5/6/2013Peter Gabany
  Q: I have completed my B.Com. I'm now doing my MBA. I also work for an advertising agency as a Sales ...
  A: The creative side of advertising is most challenging to penetrate, that said a strong and ...
Online ads4/12/2013Peter Gabany
  Q: Other than craiglist where can someone place a free business ad that people will see? I tend to ...
  A: As in most things advertising - one needs to know details. What are you offering? What is the action ...
Advertising to non-English speakers2/1/2013Peter Gabany
  Q: How would you go about advertising ESL classes in print and tv? The audience is a mix of many ...
  A: What a great creative campaign to work on. I'm not certain how best to instruct you on this so I ...
advertising11/5/2012Peter Gabany
  Q: I hve joined a reputed ad agency in mumbai as Management trainee[client servicing]..is it it ...
  A: Keep doing what you are doing. To get into an ad agency, any ad agency is difficult. Once you are in ...
Freelancing8/22/2012Peter Gabany
  Q: I'm an experienced journalist and web designer living in the US. I have a BA in English (with an ...
  A: Dave, Have at it. There are no procedures and certainly no specific websites that will feed you ...
Art Direction/Product design and development Schools7/30/2012Peter Gabany
  Q: ) I am 19 years old. I recently finished my first year of studying a bachelor in Design for Film TV ...
  A: Danielle, I'm sorry to respond so late. There are so very many schools to attend and it is ...
costing7/6/2012Peter Gabany
  Q: what is gross net commission?
  A: Kitso, Happy day in Botswana. “Gross net” is not a term that means anything to me. There is either ...
Producing for an ad agency5/9/2012Peter Gabany
  Q: I would like to produce for an ad agency. Is that ordinarily a freelance position at agencies? Any ...
  A: Sorry for being tardy with this reply - we're all busy. The answer is yes, but like all freelancers ...
What do you think about our job?4/6/2012Peter Gabany
  Q: The file size is not too high, I decrease the files size, the original file size was too high, it is ...
  A: I beg to differ. The download time on your link for the product is 1.1hrs. I know that I don't have ...
What do you think about our job?3/17/2012Peter Gabany
  Q: Hi I need your help, would you please help me? I want to do a business and I need to counsel with ...
  A: Shahram There are a number of solutions out there already in Europe and North America that are ...
Copyrights on specific ads2/22/2012Peter Gabany
  Q: Can you tell me anything about ads that have been copyrighted? Do these copyrights extend to use of ...
  A: Brad, I am not a lawyer and more specifically, I am not an advertising lawyer practicing where you ...
pdf11/1/2011Peter Gabany
  Q: I'd like to know how can I create a pdf file. Can I change a word document into a pdf one.
  A: We are on a Mac platform but assume that MS Word works similarly on Mac or PC. Simply select print ...
Portfolio Schools9/30/2011Peter Gabany
  Q: I am currently pursuing a degree in Advertising at The University of Tennessee-Knoxville. It is an ...
  A: 1./ It is great to have knowledge about the industry and understanding Graphic Design is certainly ...
advertising7/15/2011Peter Gabany
  Q: could kindly provide me with an adverting billing policy, terms and pricing structure account ...
  A: Please conduct a search on my posts as I have outlined a number of billing scenarios based on ...
Advertising Career/Profession6/30/2011Peter Gabany
  Q: Please correct me in my thought process about Advertising. 1. Advertising is an art and not a ...
  A: Please correct me in my thought process about Advertising. 1. Advertising is an art and not a ...
advertising5/24/2011Peter Gabany
  Q: iam a high school student and i want to work in the advertising company as art director or creative ...
  A: I wish I know where you were. I would firmly recommend that you take a course that motivates you the ...
animal lover market...5/20/2011Peter Gabany
  Q: So I want to help raise money for animal shelters and I was thinking of selling animal shaped ...
  A: For the lowest cost penetration to market soonest might I recommend Etsy.com. This is by far the ...
ads5/10/2011Peter Gabany
  Q: I hope you are fine. I want first of all to thank you for your such kind services. I am ...
  A: Is there any way that you can offer the people a free listing? Is there any way that you can send ...
Finding a job w/out design skills5/2/2011Peter Gabany
  Q: Gabany I have 3 questions. 1. It is possible to find a job as a creative without knowledge of ...
  A: 1./ Today it is almost mandatory that you have Mac Skills and solid knowledge of Adobe's Creative ...
Retainer Billing / Clients & Profits4/7/2011Peter Gabany
  Q: Hey Peter, I've read your answers on retainer billing for ad agencies and I am currently working at ...
  A: the best thing to do is call me to discuss but in short - don't increase the retainer but offer to ...
Retainer billing - Monies leftover at end of month3/7/2011Peter Gabany
  Q: I am just starting as a freelance marketing consultant. I read your answer on billing for services ...
  A: Absolutely! You have an obligation to do so. That is why the BCR is so important. A Budget Control ...
Advertising2/19/2011Peter Gabany
  Q: I want to pitch an ad idea to Apple. It's actually one campaign with three different styles. Is ...
  A: Sorry, no there is no way to deal with Apple or its Agency. Gone are the days of speculative ...
Advertising in schools2/19/2011Peter Gabany
  Q: Gabany, On behalf of our, LIFE SAVING INITIATIVE, we seek your counsel. We are trying to identify ...
  A: This could be handled by a company - the only one in North America that I am aware of - that ...
Advertising2/4/2011Peter Gabany
  Q: Gabany, I need your help and opinion on the Academy of Art University as an advertising school. ...
  A: Like so many questions from students and not knowing where they are from or what means they have at ...
SINGING IN JINGLES1/18/2011Peter Gabany
  Q: i live in kolkata, west bengal,india. i wanted 2 start singin in jingles. where sud i give my ...
  A: As I stated before, I would send to ad agencies, music production studios and radio stations. Also ...
advertising1/7/2011Peter Gabany
  Q: what could be the possible tools of advertising including in print, outdoor, electronic, static ...
  A: It would be helpful if I knew more of what you are trying to assess. Are you looking for hardware ...
Getting my first job12/26/2010Peter Gabany
  Q: Gabany and happy holidays. I am 24 years old from California, currently in college studying ...
  A: This occupation path is so very challenging and people are looking for at least a 3 year college ...
Signs and the words “For Sale” or “Sale”12/17/2010Peter Gabany
  Q: I am designing a sign to sell carnivorous plants that I plan to put on the road side to direct cars ...
  A: Well the glaring problem is the idea that one might buy a plant that is apt to die. Remove any ...
Online Portfolio12/17/2010Peter Gabany
  Q: Mr. Gabany, Hi, I am a student looking for internships and I currently have my portfolio uploaded ...
  A: Coroflot is good. Might I recommend that you subscribe (free) to Behance.net and Linked In. They are ...
Portfolio Layout12/7/2010Peter Gabany
  Q: Mr. Gabany, Hi, I was wondering what you thought a student should do with their portfolio book in ...
  A: There is no set standard. Unconventional but accessible is best. Be innovative. Stay away from ...
Follow-Up to previous Portfolio Question11/21/2010Peter Gabany
  Q: Mr. Gabany, Hi, the other day I asked a question pertaining to using online images. I asked a ...
  A: I am not a lawyer so not confident on usage issues. But I would imagine that if you are using images ...
Applying to portfolio school for copywriting11/19/2010Peter Gabany
  Q: I've decided to have a change in career and go into ad copy writing. I've decided that my best bet ...
  A: Cate, You want to be a copywriter and you need a portfolio. All I can say is write. So what to ...
Pictures in portfolio.11/18/2010Peter Gabany
  Q: I was wondering if it is ok to use google images in a students portfolio. Nothing that is ...
  A: Legally possibly as copyright always remains with the artist/author. But ethically for certain - I ...

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Peter Gabany

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Expertise

Strategic planning: Objective based communicaitons, ad creative graphic design, writing, photography - buying and making, illustration - buying, print, outdoor, event, media, media planning, broadcast, how to select an agency, what the client must provide, pitching a client / being pitched

Experience

Nearly 30 years in the business - 29 years operating an agency. Creative direction and agency management.

Organizations
RGD Ontario - www.rgdontario.com Possibly the best graphic design association anywhere. Leading the way in professional accreditation worldwide.

Education/Credentials
Ryerson University - Photographic Arts CAAP - ICA CPPP - ICA

Awards and Honors
Reggie Awards winner - Design Edge Canada SoGood Awards Winner - Social Good entries Design At Work Awards - many years.

Past/Present Clients
Our clients are successful in the business of manufacturing, chemical, nuclear, logistics, shipping (ships, trucks, rail, air), medical services (hospitals, ambulance and medical transfer, travel health, medical centres), tourism (fishing, destination, culinary, arts, more), not-for-profit.

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