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| Subject | Date Asked | Expert |
| 11/1/2011 | Peter Gabany | |
| Q: I'd like to know how can I create a pdf file. Can I change a word document into a pdf one. A: We are on a Mac platform but assume that MS Word works similarly on Mac or PC. Simply select print ... | ||
| Portfolio Schools | 9/30/2011 | Peter Gabany |
| Q: I am currently pursuing a degree in Advertising at The University of Tennessee-Knoxville. It is an ... A: 1./ It is great to have knowledge about the industry and understanding Graphic Design is certainly ... | ||
| advertising | 7/15/2011 | Peter Gabany |
| Q: could kindly provide me with an adverting billing policy, terms and pricing structure account ... A: Please conduct a search on my posts as I have outlined a number of billing scenarios based on ... | ||
| Advertising Career/Profession | 6/30/2011 | Peter Gabany |
| Q: Please correct me in my thought process about Advertising. 1. Advertising is an art and not a ... A: Please correct me in my thought process about Advertising. 1. Advertising is an art and not a ... | ||
| advertising | 5/24/2011 | Peter Gabany |
| Q: iam a high school student and i want to work in the advertising company as art director or creative ... A: I wish I know where you were. I would firmly recommend that you take a course that motivates you the ... | ||
| animal lover market... | 5/20/2011 | Peter Gabany |
| Q: So I want to help raise money for animal shelters and I was thinking of selling animal shaped ... A: For the lowest cost penetration to market soonest might I recommend Etsy.com. This is by far the ... | ||
| ads | 5/14/2011 | Peter Gabany |
| Q: I hope you are fine. I want first of all to thank you for your such kind services. I am ... A: Attracting anyone for free is NOT business, it is charity. You might give the stores a free trial to ... | ||
| ads | 5/10/2011 | Peter Gabany |
| Q: I hope you are fine. I want first of all to thank you for your such kind services. I am ... A: Is there any way that you can offer the people a free listing? Is there any way that you can send ... | ||
| Finding a job w/out design skills | 5/2/2011 | Peter Gabany |
| Q: Gabany I have 3 questions. 1. It is possible to find a job as a creative without knowledge of ... A: 1./ Today it is almost mandatory that you have Mac Skills and solid knowledge of Adobe's Creative ... | ||
| Retainer Billing / Clients & Profits | 4/7/2011 | Peter Gabany |
| Q: Hey Peter, I've read your answers on retainer billing for ad agencies and I am currently working at ... A: the best thing to do is call me to discuss but in short - don't increase the retainer but offer to ... | ||
| Retainer billing - Monies leftover at end of month | 3/7/2011 | Peter Gabany |
| Q: I am just starting as a freelance marketing consultant. I read your answer on billing for services ... A: Absolutely! You have an obligation to do so. That is why the BCR is so important. A Budget Control ... | ||
| Advertising | 2/19/2011 | Peter Gabany |
| Q: I want to pitch an ad idea to Apple. It's actually one campaign with three different styles. Is ... A: Sorry, no there is no way to deal with Apple or its Agency. Gone are the days of speculative ... | ||
| Advertising in schools | 2/19/2011 | Peter Gabany |
| Q: Gabany, On behalf of our, LIFE SAVING INITIATIVE, we seek your counsel. We are trying to identify ... A: This could be handled by a company - the only one in North America that I am aware of - that ... | ||
| Advertising | 2/4/2011 | Peter Gabany |
| Q: Gabany, I need your help and opinion on the Academy of Art University as an advertising school. ... A: I only know the schools from the ads (funny how that works). Rather than attend ad school (and go if ... | ||
| Advertising | 2/4/2011 | Peter Gabany |
| Q: Gabany, I need your help and opinion on the Academy of Art University as an advertising school. ... A: Like so many questions from students and not knowing where they are from or what means they have at ... | ||
| SINGING IN JINGLES | 1/18/2011 | Peter Gabany |
| Q: i live in kolkata, west bengal,india. i wanted 2 start singin in jingles. where sud i give my ... A: As I stated before, I would send to ad agencies, music production studios and radio stations. Also ... | ||
| advertising | 1/10/2011 | Peter Gabany |
| Q: what could be the possible tools of advertising including in print, outdoor, electronic, static ... A: Outdoor can be a number of things. The media includes: Large billboards that they call superboards. ... | ||
| advertising | 1/7/2011 | Peter Gabany |
| Q: what could be the possible tools of advertising including in print, outdoor, electronic, static ... A: It would be helpful if I knew more of what you are trying to assess. Are you looking for hardware ... | ||
| Getting my first job | 12/26/2010 | Peter Gabany |
| Q: Gabany and happy holidays. I am 24 years old from California, currently in college studying ... A: This occupation path is so very challenging and people are looking for at least a 3 year college ... | ||
| Signs and the words “For Sale” or “Sale” | 12/21/2010 | Peter Gabany |
| Q: I am designing a sign to sell carnivorous plants that I plan to put on the road side to direct cars ... A: Richard, Most any of these work. And while one may work a bit better than the other it is a crap ... | ||
| Signs and the words “For Sale” or “Sale” | 12/17/2010 | Peter Gabany |
| Q: I am designing a sign to sell carnivorous plants that I plan to put on the road side to direct cars ... A: Well the glaring problem is the idea that one might buy a plant that is apt to die. Remove any ... | ||
| Online Portfolio | 12/17/2010 | Peter Gabany |
| Q: Mr. Gabany, Hi, I am a student looking for internships and I currently have my portfolio uploaded ... A: Coroflot is good. Might I recommend that you subscribe (free) to Behance.net and Linked In. They are ... | ||
| Portfolio Layout | 12/7/2010 | Peter Gabany |
| Q: Mr. Gabany, Hi, I was wondering what you thought a student should do with their portfolio book in ... A: There is no set standard. Unconventional but accessible is best. Be innovative. Stay away from ... | ||
| Follow-Up to previous Portfolio Question | 11/21/2010 | Peter Gabany |
| Q: Mr. Gabany, Hi, the other day I asked a question pertaining to using online images. I asked a ... A: I am not a lawyer so not confident on usage issues. But I would imagine that if you are using images ... | ||
| Applying to portfolio school for copywriting | 11/19/2010 | Peter Gabany |
| Q: I've decided to have a change in career and go into ad copy writing. I've decided that my best bet ... A: Cate, You want to be a copywriter and you need a portfolio. All I can say is write. So what to ... | ||
| Pictures in portfolio. | 11/18/2010 | Peter Gabany |
| Q: I was wondering if it is ok to use google images in a students portfolio. Nothing that is ... A: Legally possibly as copyright always remains with the artist/author. But ethically for certain - I ... | ||
| media buyer | 11/14/2010 | Peter Gabany |
| Q: Can you tell me if there is a creative aspect to the position of media buyer, or are the creative ... A: Each and every poisition in an agency is a creative position but media buyer has a very special ... | ||
| Advertising as a career | 10/20/2010 | Peter Gabany |
| Q: I am a Year-one Undergraduate studying Communication Studies in Singapore and I'm hoping that you ... A: It seems as though you have had direction to get a Communications Degree. This can be very helpful ... | ||
| Flyer opinion | 10/14/2010 | Peter Gabany |
| Q: I was wondering if you could give me your opinion on my auto touch-up service flyer. Thanks a lot! ... A: Not bad but to be honest it looks like Junk mail. Some Junk Mail works. Do you only work on Mazda's? ... | ||
| Flyer opinion | 9/29/2010 | Peter Gabany |
| Q: I'm offering a mobile auto touch-up service for an extra income. I am offering the service for free ... A: There is NO stock in offering anything for free. It sets a precident of value… if he is willing to ... | ||
| DVD promotion | 9/28/2010 | Peter Gabany |
| Q: I just produced a new DVD "Tomorrow's Fly Fishers - Fly Fishing for Youngsters. It has received ... A: I am not sure who Kaiser Permanente on TV is but I did no such thing. Each Country (well a lot of ... | ||
| Portfolio School | 9/25/2010 | Peter Gabany |
| Q: I'm graduating this December with both a Marketing and Advertising/PR degree. I want to pursue ... A: Portfolio school? Never heard of it. Creative Director without knowing or working from a basic ... | ||
| Selling Advertising for new magazine | 9/22/2010 | Peter Gabany |
| Q: I just have a quick question for you which I really need help on. We are currenytly trying to ... A: Somehow the distribution of your publication is over riding the value of the publication. Don't bury ... | ||
| advertising careers | 9/21/2010 | Peter Gabany |
| Q: I have a few questions. What are good college majors for people who hope to either become art ... A: Great question. While graphic design is not the only major you can follow to be an art director I ... | ||
| billboard leasing | 9/10/2010 | Peter Gabany |
| Q: "The present billboard company wants to renew their lease for three years at an annual rent of ... A: I haven't been doing that side of the business for a long time but I have some perspective on it. I ... | ||
| Flyer question | 9/3/2010 | Peter Gabany |
| Q: I am offering an auto paint touch-up service for extra income. I am creating a flyer, and cannot ... A: People should not be lead to believe that they are getting anything but the best so I would drop the ... | ||
| Structure of a typical Creative Advertising Agency | 9/3/2010 | Peter Gabany |
| Q: What is the structure of a typical Creative Advertising Agency? What are the different departments? ... A: As far as we're concerned there is no difference in structure from a creative and full service ... | ||
| Magazine Advertisers | 8/22/2010 | Peter Gabany |
| Q: Mr. Gabany: An associate and I have decided to publish a new local newspaper in our city and we are ... A: I advise that you go online and order a number of media kits from favourite magazines. The kits are ... | ||
| advertisment career questions | 8/15/2010 | Peter Gabany |
| Q: I m confuse about the difference between art director , creative director , ad creative in the ... A: The difference between an Art Director and Creative Director is a great question. The Creative ... | ||
| 2 questions | 7/19/2010 | Sean Trapani |
| Q: Mr. Trapini, Hi, I have two quick questions. For and Art Director, would I need a certification ... A: Peter, no certification is required. And there are no standard sized, per se. However, you should ... | ||
Peter Gabany
Top Expert on this page
Expertise
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA
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