Expert: Peter Gabany - 11/21/2008

Question
Hi Sean,

Thanks for considering my question. I've had a successful marketing job that
recently came to an end after a long run. My portfolio hasn't been revised for
quite a long time. It’s time to roll up the ‘ole sleeves. As a writer, pertaining
to graphics software, I’m not super graphically versed nor needed to have
tons of access to all the technologies for producing one’s work. It was
basically get a printed or recorded copy of the ad or brochure, etc., then crop
it and slide in a portfolio sleeve a pocket. Hence, right now my book appears
rather "old school," i.e. leather portfolio with materials in plastic sleeves and
commercials on video/audio cassette.

My question is this: Does presenting strong portfolio work in an actual
leather portfolio (not work digitally transferred, burned on CD, displayed on a
laptop presentation or posted on the web, etc.) actually hurt one in today’s
electronic world?

Thanks again for considering my question.

Sincerely,
Bob  

Answer
Absolutely not. While the portfolio is important for the prospective employer to see the work, it is far more important to act as a calling card. If you have the opportunity to see an art, design or creative director then the portfolio should act as a prompt to speak about how you approach the work. There is little use reviewing the colour, style and shape of a piece (unless they ask for that) but rather review your approach to problem solving.

The leather portfolio is nice, clean and an open door into the way you approach client work.

There is absolutely no good reason to ignore the electronic versions of your work. Make certain that you have commercials and even an electronic portfolio that you can leave with the individual in the hopes that they will review it with colleagues in discussing you. Also, one last bit of help - leave a picture of yourself. I know that it sounds odd but the photo makes a connection with people that is hard to ignore.

Oh yes another tidbit - use your facebook or myspace or linkedin as a portfolio and show people what you are capable of - always updating and improving.

Looking forward to hearing from you as to how you are making out.

Pete