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Advertising/Copyrights to my slogan

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Question
Hiya There.

I read an answer relating to copyrights to a line or slogan.
I have a few that i'm positively sure is not ever used. This was before i even considered advertising. The answer read that i should send a registered letter to myself, and not to open it, and if if was used i can present this later.

What do you mean send i letter to myself. what will the letter say.

please advice

Kind Regards

Pearl

Answer
Hi, Pearl

The point of sending a letter to yourself is to have proof that you wrote the slogan at a specific date.

This way, if you ever went to court, you could produce the UNOPENED letter to the judge. The judge would look at the postmark of the letter, then open it - and then inside...bam. There's your slogan.

Make sense?

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Sean Trapani

Expertise

I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.

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I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

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