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Question
Who is 'above' an advertising manager? I am interested in this career but want to make the most money possible; and I will do whatever it takes.

Answer
Hi, Emily

An "advertising manager" is generally an administrative management role on the second rung of the management ladder (more on the client side of the business, not the agency side).

Management levels tend to begin at supervisor, then progress to manager, director, vice president and, finally, a "C" level position, such as Chief Executive Officer (CEO) or, the case of marketing, the Chief Marketing Officer (CMO).


Sean

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Sean Trapani

Expertise

I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.

Experience

I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

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