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Question
Hello Sean.
I would like an opportunity to SEE some good advertising portfolios. Hell, even some that are just not half bad. Copyright too. I am looking into the books you have recommended to others but I am interested in presentation styles as well as content. Can you recommend any sites or resources?
Thanks,
Tanya
Hi, Tanya
The standard we use, and that's recommended to us by many creative directors, is "Pick Me."
http://www.amazon.com/Pick-Me-Breaking-Advertising-Staying/dp/0471715573/ref=pd_...
This will give you a good look into what CDs are looking for in your portfolio.
Sean
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| Rating(1-10) | Knowledgeability = 10 | Clarity of Response = 10 | Politeness = 10 |
| Comment | Thanks. Answer was timely and helpful (I hope. I have yet to get the book) In addition to the personal advice, browsing the list of answered questions by Prof. Sean Trapani has also been of infinite help. | ||
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Sean Trapani
Expertise
I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.
Experience
I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.
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