AboutSean Trapani Expertise I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.
Experience I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.
Expert: Sean Trapani Date: 6/27/2008 Subject: Advertising Grades
Question Hello there,
I have a quick question for you. I will bring you up to speed: I have just finished my 3rd year of university it was a hard year personally for me but i managed to scrape by with a 3rd,(a level just above passing so I'm guessing in America that would be a c?) My question is: should i retake my year in hopes of a better grade, or what other path would be available out there for me? I'm passionate about my work, it was just my lack of attendance that brought my grade down. I just feel disheartened because it feels like I must retake my year, but i am very anxious to get going in the advertising business.
I would appreciate any advice you would like to give! Thank you so much!
Alan
Answer Alan,
Grades are important to parents, scholarship committees and egos. But they really mean nothing to a creative director.
If you are trying to get a job as an advertising art director or copywriter - and I suspect you are, otherwise why ask me the question - it's your portfolio and attitude that will get you a job.
