AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Question Hi!
Newsletters (from charitable organization) that were sent out to a particular community through post - does it consider as one type of advertising (e.g: direct mail, direct response advertising, non-profit advertising)?
Answer Absolutely. But not advertising in the traditional sense. Direct response marketing or mail doesn't have to have any other objective other than awareness building where advertising is typically attempting to create an action. Become a member, purchase, try or retry a product or service.
The newsletter may be meant to do nothing more than inform.
