AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
I've decided to add handyman services together with moving service and I would really appreciate if you could help me on this. I plan on printing flyers that I intend to distribute to homes, however my question is what phrase/word or concept (y'know the 'Volvo = safety' kind of thing) should I use to be able to appeal to homeowners target.
Thank you in advance,
Raymond
Answer Raymond,
I can help, but give me some depth to your question. Where are you, what client type are you going after? New York Urban or Kansas rural. Are you a trendoid design type or a cowboy. Is it Hot in St. Paul or Cold in Austin. Are you cutting grass in your world or cleaning pavement with pressure washers (people don't have grass where it is arid and dry).
What type of handyman? Indoor, outdoor, plumbing heating or simple carpentry. Are you painting and drywall or changing light bulbs? roughly what is you age - 20 something with little experience or 50+ and tons of experience.
Why should me the homeowner trust you? What do you bring to the table?
What is your business plan? Are you fully equipped i.e.: got my own tools or do you have an account at the rental?
So many questions i know, but how does one discover the Volvo safety thing when you don't already have the crash-survivor reputation? And after all that - it is far better to specialize and stick to ones knitting especially in difficult times. Don't spread yourself too thin. If the moving company thing is an add on then fine but don't try and market both equally. If the handyman thing is where you should have been all the time then let's concentrate on that.
Let me know and if you must use my email - change@limelight.org
