AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Question Thanks for the advice about my application, it's almost complete. One last question: They ask me to tell them my favorite ad campaign and then suggest the next ad to go in that campaign. Do you think they'd be offended if I said my favorite campaign was of one of their competitors? I don't want to come off as a sycophant for choosing one of their campaigns though.
Answer No…it's best to be honest and if your favorite campaign happens to be a competitor client of the agencies then better for it. Possibly the brand is better or at least better known and supported. I would Like to know which one it is and I'd love to see the test that they gave you. Also, give me some background - where are you, what agency are you trying for etc?
