AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Question Hi there! I'm a Sales Representative for a small online business and was wondering if you could tell me the cheapest and most effective modes of advertising out there. The website is a web hosting service and if you need to know the website, it is http://www.jxhosting.com. Thank you so much for your time!
Answer Kelsi,
One of the cheapest ways to influence new users to this hosting site is to change the name. Frankly, the hairs on the back of my neck stood up when I saw where I was being sent. Jynxed - what an unfortunate name but also maybe an opportunity to reposition the company and relaunch with some excitement.
Next, the site is very 3rd generation “looking” for Web 1.0 (and it went through 8 distinct generations) not near a Web 2.0 solution. People, customers with Web 2.0 applications are looking to trust their hosting provider and this does not immediately leave me with the comfort of trust.
And then there is the language. In a social networking world - and that is the world that not only do you work in but subscribe to - conversation is king. Your site is written in third person. There is someone - an unknown saying look over there, there is a hosting company and what I hear is that it can do this and that. Their is NO connection with the prospect.
And with that social networking world of ours, people, your prospective customers, are making the choices. The choice to purchase, the choice to advocate on your behalf. You need to feature those relationships that have allowed you to build your company. You need them to have a voice, speak about service, problems they have had and you have solved.
Yes I can give you cost effective solutions to use to communicate, to reach out and attract new users, but without putting on a new dress and makeup the success of any new date has less chance of succeeding.
By the way, I believe that you are missing tremendous opportunities due in part because of your service model and also the restriction you place by people not knowing where you are or having seamless, (no barrier) trustworthy access to speaking with your people. And I understand all of the reasons for having it set up the way that you do.
