AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Question i am a student studying journalism and mass communication and i am preparing my project.i would like to have some information on the difficulties of creative people or the creative department in advertising.this would go a long way in helping me to work on my project.thanks
Answer Mbah
You would have to be far more specific in framing your question. Do you want me to rant on drug abuse for the creative mind? or how about alcohol abuse or do you wish me to comment on creative blocks? Technology? Changing communications dynamic and the challenge of keeping pace with it?
All if these are in-depth subjects. In Canada there happens to be an organization - NABS - National Advertising Benevolent Society - that is a safety net for creative people.
How magazine and Communication arts have many articles on getting through creative blocks.
I hope and trust that this helps and if you can better frame the question I can better attempt to answer it.
