AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
I may be starting in-house at a new company, where my role would involve the advertising, marketing, and general PR. This position did not exist before, and I would be able to choose my title e.g. Head of advertising.
Since I want to eventually become an advertising copywriter (in the UK or US), and would be mentioning this role (and title) in future interviews. Please could you suggest whether I should stick to a simple 'Head of Advertising' title? Or opt for something more grand e.g. Head of Advertising and Marketing strategy'
I would hate to waste this opportunity to brand myself!
Thank you,
Carter
Answer Wow - what a great opportunity. And quite a large portfolio. How about “Director of communication services” as this best includes all aspects, advertising, marketing and PR. Now there may be some governance issues and they will not be able to use director in the title but fly it up the flag pole as it would be a ringer. If not try Communication services manager. I would not use advertising in the title as it is limiting.
Please let us know if you ever require backup, need help?
