AboutPeter Gabany Expertise Strategic planning:
Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Question i need to leverage my role as an accounts exec to one of our major clients in so doing i need to re-emphasise the role of the agency within the clients telecommunication business.
most specifically our strategic role. i am currently preparing a presentation on this and will need some help.
regards
kenneth
Answer Kenneth,
Best of luck putting this information together. If I have any advise, don't make it about the creative, don't make it about the service you provide - make it about the client's business, its targets, its challenges - even if they know it already - stay on task and reiterate to them what is important. This we find is the best way to reframe what is important and what together you need to accomplish.
