AboutSean Trapani Expertise I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.
Experience I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.
Question Hi, its me again... thanks for your response.
I have thought and written something else, that might help you understand a bit more, what i am looking for.
After asking myself in a detailed way, what I really like, I came up with this sentence, that I think involves all that I love and am passionate about:
"I want people to enjoy life in moments that make them say or think or feel: wow!.... I want to seduce them by getting in the way of their senses... starting with their sight, then smell, followed by sound, in some cases touch, and even probably taste."
I think this sentence is totally me, maybe that lets you know more about me.
I like advertising, but maybe its just because its the only "creative" area I have touched in the past… Maybe if I try interior, or product, I like them more.
What I don't like about advertising is... I don't like to "beg" people to buy something. I don't like to "pursue"... I would rather "seduce".
That’s why I would love to (for example) create the name, logo, colors, entrance of a restaurant, hotel, bar, and seduce people by their sight. Then bring them in, and continue that seduction with smell, sound, touch, etc...
I want to create that space or visual that by its own presence, will attract people.
Is there any other Masters, or BA, or something, that you think I should look into?
Thanks again!
Answer Alf,
Advertising should be a seduction. So there's nothing wrong with your desire to apply those principles unto the advertising scene.
I have to make a distinction, though. There is good advertising and bad advertising. And which is which depends upon who you ask. But you asked me...
My belief is that "good" advertising doesn't beg, it informs. The best campaigns are the ones that consumers discover on their own. And that creating an "immersive" experience is the realm of great design, be it for advertising, architecture, industrial...whatever.
Your objectives and sensibilities can apply to many paths. And just because you do one for a living, doesn't mean that you can't maintain an interest in many things.
I encourage you to look at one of the degrees at SCAD (where I teach) - visual communication (BA) with either a concentration in advertising or graphic design. SCAD has majors in every area you mention, and you would be able to rub shoulders (and take elective classes) in more than one niche. Take a look at scad.edu. It may give you the broad perspective you're looking for - or at least, give you some clues for further research.
