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Advertising/art director & creative director duties

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Expert: Sean Trapani - 9/29/2009


Question
Hi. Can you tell me if art directors and creative directors at advertising agencies work with photographers? Also, do they sketch designs? Thanks

Answer
Hi, Danielle

Art directors and creative directors often make their own selection on which photographer to use for their communication components. In some larger agencies, the role of selecting a photographer may go to the agency's production department.

But the folks in the creative department generally -- especially the creative director -- more commonly retain the right to choose the right vendor for the work.

As far as your "sketch" question, the answer is yes. They usually sketch their ideas in a simple, rough format before moving on to the computer.

ST

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Sean Trapani

Expertise

I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.

Experience

I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

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