Expert: Sean Trapani - 2/11/2010

Question
Hi Sean,
My partner and I are in the process of starting a home-based business.  During one of our meetings, we discussed what information should be included on our business cards.  We disagreed whether we should (should not) include the business twitter/facebk. accounts; along with the website.  

One believes adding the twitter/facebk. accounts would divert potential customers from spending money (on our website).  Just having the website (with the link to twitter and facebook) is enough.  Whereas, the other believes the more contact information on the business card, the more potential customers  

What do you think?  Thank you
Lisa

P.S. contact information include our p.o. box address, phone number, e-mail address, and website.  One thinks that is enough contact information to go on one card

Answer
Hi, Lisa

Two things are at play here. One is the question of how much contact information is functionally needed on the card. The second, and more interesting question, question is 'What does it say about my business to have a Twitter handle on my card?

The secret of good media is putting yourself in front of your customers. If your customers prefer to reach you via FB or Twitter or the website, it's their choice. But by you showing them that you're savvy enough to be more integrated in digital and social media, that says a lot - especially to a customer who cares about the new digital and social media world.

Like most questions, it's not that either answer is better. They're only different. If the revenue building aspect of your site is most important, then that's the right answer. If the communication of your new-media savvy is more important, then I think you know what to do.


ST