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Question
Hi Sean,
I was looking at your old answers and saw you reccommend some books to a student. They were, "Hey Whipple. Squeez This", by Luke Sullivan, "Ogilvy on Advertising" by David Ogilvy and "Advertising Design", by Robin Landa. Since the question is a few years old I wanted to check if these we're still the best books to get.
Thanks,
Peter
Mostly yes, Peter. I did sense that one preliminary lesson was missing from all of these books, so I wrote a short book to supplement them. My book is called "nets, locks and erasers.". It's cheap and short (available on Amazon) and it's where to start before reading the other three.
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Sean Trapani
Expertise
I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.
Experience
I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.
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