Expert: Peter Gabany - 8/15/2010

Question
hello sir

I m confuse about the difference between art director , creative director , ad creative in the advertisement career , can you let me know the difference ?

where can I find samples and models for ( ad campaign for largest companies , copywriter portfolio ) ?


Answer
The difference between an Art Director and Creative Director is a great question. The Creative Director is typically in charge of the creative department including strategic planning, writing, broadcast creative and print. They are responisble for the overall creative product of the agency and they are responsible to the client as well as the agency.

The art director typically develops the visual approach to campaigns following the strtegic direction laid down or at least approved by the creative director and client.

As for samples of creative I would spend my time searching the internet for bot large and boutique ad agencies and reviewing both their work and their case studies.

Good luck.

Pete