Expert: Peter Gabany - 9/3/2010

Question
Hi,

I am offering an auto paint touch-up service for extra income.  I am creating a flyer, and cannot decide if I should use the statement below on the flyer.  In my opinion, I do not want to be misleading of the repair capabilities. I also don't want the service to sound funny.  Can you give me your opinion?  Thanks!

"It's not perfection, but it's protection"

Answer
People should not be lead to believe that they are getting anything but the best so I would drop the “not perfection” part. The protection is key.

I won't write the line but it should go to the idea of pay me now or pay me later line. A bit of protection now will save you later.

To state that it isn't perfection gives people an out not to buy.

I hope that this helps,

Pete