Expert: Peter Gabany - 1/10/2011

Question
QUESTION: what could be the possible tools of advertising including in print, outdoor, electronic, static media & online marketing as well?

ANSWER: It would be helpful if I knew more of what you are trying to assess. Are you looking for hardware software solution - those used in the industry to do Print, Outdoor, Transit, Broadcast, Collateral, Event, Buzz, Blitz etc or simply just the categories of media channels as those listed above including internet, direct mail, direct email, newsletter dist, application development and distribution, gift cards, gift certificates and on and on and on.

Please advise,

Pete


---------- FOLLOW-UP ----------

QUESTION: please try to define all the possible categories & tools of advertising i.e. what is out door advertising? how many different ways are there for out door advertising etc

Answer
Outdoor can be a number of things. The media includes: Large billboards that they call superboards. There are small subsets to those as well - vertical and horizontal format. There is bus shelter advertising down to park bench. Also mall posters and digital media in malls, train, bus stations and airports.

I believe that we have covered it all. What is this for?

Thanks,

Pete