Expert: manasi agarwal - 7/8/2003

Question
Madam, could you please tell me how many departments are there in an Advertising Company ?
Also can you mail the Functions/duties of each department. thanks
regards
Ramakrishna.India.


Answer
Hello,

Well the various departments in an ad agency are:

1. Media

This department takes over the media buying and media planning.

The sub categories under this are:
Media operations and Media Planning

2. Accounts

This department handles the clientele in terms of what are the various brands for which the  agency works etc.

3. Client servicing

This department is essentially the show window of the agency.It takes care of meeting clients, analysing its needs and turning the client brief into the creative brief.

4. Creative

Here comes the department which handles the preparation of the ad from copy to layouts to design to art.This also is divided into copy and art where the former conceptualises and the latter prepares the layout

5. production

This department is responsible for actualising the ad.its here where the actual production of the ad takes place.

These are the main departments im aware of.im sorry incase i havent been able to detail out the nitty gritty factors.

Thank you for your question.
Wish you all the very best.