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Question
Good day,
Can you tell me how does one check to find out if he or she came up with a unique selling proposition that it does not belong to another company.
Unfortunately, there are no short cuts to finding this out. You can review patents and trade marks at the uspto.gov website (for US-protected intellectual property). But, other than that, you'll just have to research the business category you want to enter to determine how unique your USP really is.
Good luck,
Sean Trapani
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Sean Trapani
Expertise
I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.
Experience
I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.
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