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QUESTION: My queries may seem odd, but at the ripe old age of 29 I want a career change. I have been working in a school library for the past 3 years. I got my undergraduate degree in psychology and a masters in...gasp, Library Science.Needless to say my current job has me bored.Anyway, my life long goal is to own my own business. However, I dont want to rush into that. With all of that being said, I have always had a fondness of art and a love of business. I read the curriuculm for a bachelors in Advertising and it seemed perfect. I dont know where to go exactly but is it too late to enter this field and should I even pursue a second bachelors in advertising or is it a waste of money? Thanks in advance

ANSWER: Hi, Valerie

Let me ask you one question before I get into details:

What about advertising made you consider it?...working with clients? Planning strategies? Writing? Designing?

You mentioned a fondness of "art." But I'm not sure if that fondness translated to any of your hobbies, or you were more of a spectator.


Sean

---------- FOLLOW-UP ----------

QUESTION: I think it is the Designing that must appeals to me. I read a website that had gave a curriculum for a degree in advertising and I like every one of the classes. Also, I love art I took many extra art courses in college for the heck of it. I now perfecting my drawing. Hope this helps

Answer
OK, Valerie, this does help

My belief is that you should follow your bliss, to quote Joseph Campbell.

I worked with a few people in my ad agency days who came into advertising as a second career. It's not the rule, mind you. But it's definitely done.

If you're looking to get in on the design/art direction side, you will need some specialized training. So I definitely think it's a good idea to get another bachelor's degree. This will open more doors, and give you the chance to develop a portfolio of work, which is what really gets you a job in the ad business.

Best of luck!


Sean

PS - I'm not sure if I fully answered your question, so don't be shy about asking a follow-up.

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Sean Trapani

Expertise

I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.

Experience

I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

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