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Expert: Sean Trapani - 4/15/2007


Question
Who does the "Staying Alive" commercial for Kaiser Permanente and who is the gentelman in the commercial?

Answer
The spot's name is "Stay Longer." It's part of the "Thrive" campaign made by Campbell-Ewald, Kaiser's main ad agency.

Here are some details and a source you can use to find other details about TV commercials:

http://www.adforum.com/adfolio/reel_detail.asp?ID=6688758&TDI=VD1sKA9ojc&PAGE=1&...

Can't help you with the actor's name, though. That information is generally not as public. But you could always contact the ad agency - I'm sure they would tell you.


Sean  

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Sean Trapani

Expertise

I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.

Experience

I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

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