Expert: Sean Trapani - 3/14/2006

Question
How does different advertising techniques in different commercials give people different feeling and responses{answer in facts if possible please}

Answer
Hello, Fenix

The response to your question could fill a text book. In fact, it does. It's called consumer psychology.

But the short answer to your question is this: everybody reacts to advertising in different ways because everyone's own life experiences are different. What's funny to one person is provocative to another. What's relevant to one person is irrelevant to another.  

The response depends on the subject (the person watching your commercial). So, the "how" you asked in your question is a matter of matching a technique to a subject.

That's a very broad answer, of course. But anything more specific...well, that sounds like a homework assignment to me.


Sean Trapani