Expert: Sean Trapani - 1/17/2007

Question
Hello,

Can you tell me an actual or an estimate of what Budweiser, Coors, and Miller spend annually on advertising?

If you have any links to actual numbers that would be helpful as well.

Thanks!

Answer
UPDATE

This link should directly answer your question. It's from "Advertising Age" (an industry publication):

adage.com/images/random/megabrandcharts06.pdf



Ad agencies always want to know how much clients spend (since this tells them what clients can be the most lucrative). As such, this information is generally sold via a publication called the "Advertising Red Book."

http://www.redbooks.com/Nonsub/index.asp

You might be able to get a free trial. Or, just Google the search terms for "ad spending + brand name." And, as a last ditch effort, simply go to the brand's websites and email them. They might just tell you.

Good luck!