Expert: Peter Gabany - 4/3/2005

Question
Hello

h r u?i am 24 years old :-) me & a friend of mine have joined a company for which we have to introduce in the market.

We both arranging a seminar for its publicity under the supervision of its CEO.

Please tell me the attractive wordings for the invitation cards which we would give to people.

This company is for the purpose of Multi Level Marketing maybe u know this MLM.

Please guide me coz we also planned to publish brochures in newspapers.

So what would be the wordings in order to attain people's attention i.e for the seminar's invitation cards & for brochers in newspapers.

Answer
Amir,

We would love to help with this but this is very much a job not something that is answered by a few lines of copy for a news release. I'm uncertain as to why someone would arrange a seminar for a launch. I would have thought that a press conference would be a more appropriate method of reaching out to your publics.

The MLM business is not an easy one to receive coverage for, so I might have a tendency of featuring the products. There are products correct? All to often MLM companies are concerned with how they detail their "first to be in the up line" stance rather than focus on the products and the associated brands.

The MLM process, if it is well coordinated will sell itself and appeal to those interested in the overall MLM concept. But an up line must be intrigued by what they will have to leverage their down line with and this, 9 times out of 10, will be product concept.

Every launch has an objective. Once you drill past the obvious - i.e.: associated journals and newspapers picking up the story, the intent will be to harvest as vast an up line as one can, build and maintain credibility while detailing the brands and their specific efficacies.

Amir, if you and your CEO are interested, we are most willing to work with you on this from either a consulting role or full implimentation. We would like to hear about the MLM cooncept and where you will launch. Also, I'd be VERY interested in how you will distribute your products. We have a client, central to the US that is set up to conduct centralized warehousing and distribution.

Please let me know next steps.

Pete Gabany (905) 885-9895
promote@limelight.org