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Advertising/Questions Answered by Expert Peter Gabany
| Subject | Date Asked |
| 11/1/2011 | |
| Q: I'd like to know how can I create a pdf file. Can I change a word document into a pdf one. A: We are on a Mac platform but assume that MS Word works similarly on Mac or PC. Simply select print ... | |
| Portfolio Schools | 9/30/2011 |
| Q: I am currently pursuing a degree in Advertising at The University of Tennessee-Knoxville. It is an ... A: 1./ It is great to have knowledge about the industry and understanding Graphic Design is certainly ... | |
| advertising | 7/15/2011 |
| Q: could kindly provide me with an adverting billing policy, terms and pricing structure account ... A: Please conduct a search on my posts as I have outlined a number of billing scenarios based on ... | |
| Advertising Career/Profession | 6/30/2011 |
| Q: Please correct me in my thought process about Advertising. 1. Advertising is an art and not a ... A: Please correct me in my thought process about Advertising. 1. Advertising is an art and not a ... | |
| advertising | 5/24/2011 |
| Q: iam a high school student and i want to work in the advertising company as art director or creative ... A: I wish I know where you were. I would firmly recommend that you take a course that motivates you the ... | |
| animal lover market... | 5/20/2011 |
| Q: So I want to help raise money for animal shelters and I was thinking of selling animal shaped ... A: For the lowest cost penetration to market soonest might I recommend Etsy.com. This is by far the ... | |
| ads | 5/14/2011 |
| Q: I hope you are fine. I want first of all to thank you for your such kind services. I am ... A: Attracting anyone for free is NOT business, it is charity. You might give the stores a free trial to ... | |
| ads | 5/10/2011 |
| Q: I hope you are fine. I want first of all to thank you for your such kind services. I am ... A: Is there any way that you can offer the people a free listing? Is there any way that you can send ... | |
| Finding a job w/out design skills | 5/2/2011 |
| Q: Gabany I have 3 questions. 1. It is possible to find a job as a creative without knowledge of ... A: 1./ Today it is almost mandatory that you have Mac Skills and solid knowledge of Adobe's Creative ... | |
| Retainer Billing / Clients & Profits | 4/7/2011 |
| Q: Hey Peter, I've read your answers on retainer billing for ad agencies and I am currently working at ... A: the best thing to do is call me to discuss but in short - don't increase the retainer but offer to ... | |
| Retainer billing - Monies leftover at end of month | 3/7/2011 |
| Q: I am just starting as a freelance marketing consultant. I read your answer on billing for services ... A: Absolutely! You have an obligation to do so. That is why the BCR is so important. A Budget Control ... | |
| Advertising | 2/19/2011 |
| Q: I want to pitch an ad idea to Apple. It's actually one campaign with three different styles. Is ... A: Sorry, no there is no way to deal with Apple or its Agency. Gone are the days of speculative ... | |
| Advertising in schools | 2/19/2011 |
| Q: Gabany, On behalf of our, LIFE SAVING INITIATIVE, we seek your counsel. We are trying to identify ... A: This could be handled by a company - the only one in North America that I am aware of - that ... | |
| Advertising | 2/4/2011 |
| Q: Gabany, I need your help and opinion on the Academy of Art University as an advertising school. ... A: I only know the schools from the ads (funny how that works). Rather than attend ad school (and go if ... | |
| Advertising | 2/4/2011 |
| Q: Gabany, I need your help and opinion on the Academy of Art University as an advertising school. ... A: Like so many questions from students and not knowing where they are from or what means they have at ... | |
| SINGING IN JINGLES | 1/18/2011 |
| Q: i live in kolkata, west bengal,india. i wanted 2 start singin in jingles. where sud i give my ... A: As I stated before, I would send to ad agencies, music production studios and radio stations. Also ... | |
| advertising | 1/10/2011 |
| Q: what could be the possible tools of advertising including in print, outdoor, electronic, static ... A: Outdoor can be a number of things. The media includes: Large billboards that they call superboards. ... | |
| advertising | 1/7/2011 |
| Q: what could be the possible tools of advertising including in print, outdoor, electronic, static ... A: It would be helpful if I knew more of what you are trying to assess. Are you looking for hardware ... | |
| Getting my first job | 12/26/2010 |
| Q: Gabany and happy holidays. I am 24 years old from California, currently in college studying ... A: This occupation path is so very challenging and people are looking for at least a 3 year college ... | |
| Signs and the words “For Sale” or “Sale” | 12/21/2010 |
| Q: I am designing a sign to sell carnivorous plants that I plan to put on the road side to direct cars ... A: Richard, Most any of these work. And while one may work a bit better than the other it is a crap ... | |
| Signs and the words “For Sale” or “Sale” | 12/17/2010 |
| Q: I am designing a sign to sell carnivorous plants that I plan to put on the road side to direct cars ... A: Well the glaring problem is the idea that one might buy a plant that is apt to die. Remove any ... | |
| Online Portfolio | 12/17/2010 |
| Q: Mr. Gabany, Hi, I am a student looking for internships and I currently have my portfolio uploaded ... A: Coroflot is good. Might I recommend that you subscribe (free) to Behance.net and Linked In. They are ... | |
| Portfolio Layout | 12/7/2010 |
| Q: Mr. Gabany, Hi, I was wondering what you thought a student should do with their portfolio book in ... A: There is no set standard. Unconventional but accessible is best. Be innovative. Stay away from ... | |
| Follow-Up to previous Portfolio Question | 11/21/2010 |
| Q: Mr. Gabany, Hi, the other day I asked a question pertaining to using online images. I asked a ... A: I am not a lawyer so not confident on usage issues. But I would imagine that if you are using images ... | |
| Applying to portfolio school for copywriting | 11/19/2010 |
| Q: I've decided to have a change in career and go into ad copy writing. I've decided that my best bet ... A: Cate, You want to be a copywriter and you need a portfolio. All I can say is write. So what to ... | |
| Pictures in portfolio. | 11/18/2010 |
| Q: I was wondering if it is ok to use google images in a students portfolio. Nothing that is ... A: Legally possibly as copyright always remains with the artist/author. But ethically for certain - I ... | |
| media buyer | 11/14/2010 |
| Q: Can you tell me if there is a creative aspect to the position of media buyer, or are the creative ... A: Each and every poisition in an agency is a creative position but media buyer has a very special ... | |
| Advertising as a career | 10/20/2010 |
| Q: I am a Year-one Undergraduate studying Communication Studies in Singapore and I'm hoping that you ... A: It seems as though you have had direction to get a Communications Degree. This can be very helpful ... | |
| Flyer opinion | 10/14/2010 |
| Q: I was wondering if you could give me your opinion on my auto touch-up service flyer. Thanks a lot! ... A: Not bad but to be honest it looks like Junk mail. Some Junk Mail works. Do you only work on Mazda's? ... | |
| Flyer opinion | 9/29/2010 |
| Q: I'm offering a mobile auto touch-up service for an extra income. I am offering the service for free ... A: There is NO stock in offering anything for free. It sets a precident of value… if he is willing to ... | |
| DVD promotion | 9/28/2010 |
| Q: I just produced a new DVD "Tomorrow's Fly Fishers - Fly Fishing for Youngsters. It has received ... A: I am not sure who Kaiser Permanente on TV is but I did no such thing. Each Country (well a lot of ... | |
| Portfolio School | 9/25/2010 |
| Q: I'm graduating this December with both a Marketing and Advertising/PR degree. I want to pursue ... A: Portfolio school? Never heard of it. Creative Director without knowing or working from a basic ... | |
| Selling Advertising for new magazine | 9/22/2010 |
| Q: I just have a quick question for you which I really need help on. We are currenytly trying to ... A: Somehow the distribution of your publication is over riding the value of the publication. Don't bury ... | |
| advertising careers | 9/21/2010 |
| Q: I have a few questions. What are good college majors for people who hope to either become art ... A: Great question. While graphic design is not the only major you can follow to be an art director I ... | |
| billboard leasing | 9/10/2010 |
| Q: "The present billboard company wants to renew their lease for three years at an annual rent of ... A: I haven't been doing that side of the business for a long time but I have some perspective on it. I ... | |
| Flyer question | 9/3/2010 |
| Q: I am offering an auto paint touch-up service for extra income. I am creating a flyer, and cannot ... A: People should not be lead to believe that they are getting anything but the best so I would drop the ... | |
| Structure of a typical Creative Advertising Agency | 9/3/2010 |
| Q: What is the structure of a typical Creative Advertising Agency? What are the different departments? ... A: As far as we're concerned there is no difference in structure from a creative and full service ... | |
| Magazine Advertisers | 8/22/2010 |
| Q: Mr. Gabany: An associate and I have decided to publish a new local newspaper in our city and we are ... A: I advise that you go online and order a number of media kits from favourite magazines. The kits are ... | |
| advertisment career questions | 8/15/2010 |
| Q: I m confuse about the difference between art director , creative director , ad creative in the ... A: The difference between an Art Director and Creative Director is a great question. The Creative ... | |
| Advertising | 6/30/2010 |
| Q: I've chosen advertising to be my career 1) what subjects might i need in highschool im 16 yr 10. 2) ... A: Zaid There is no end of possibilities in advertising. account management, media planning and ... | |
| Advertising | 5/27/2010 |
| Q: I publish a magazine in the U.S., and I have been trying to find an ad agency that will sell ad ... A: What you want is a media service - a service that sells - is an agent. I do not know what you book ... | |
| Advertising | 5/4/2010 |
| Q: Are there any companies that will pay me to advertise there company on my truck? Houston, TX. A: Yes there are. We had a client (small distributor) who contracted a truck, had a graphic placed on ... | |
| Retainer | 4/20/2010 |
| Q: Pete I read your response on a previous question regarding retainers and must say put me at ease ... A: I really don't understand the flurry of comments and questions. Maybe it is simply too early in the ... | |
| magnetic advertising job | 4/16/2010 |
| Q: I read about jobs where people get paid to advertise for companies. What exactly would that be ... A: I am sorry, I do not know of any such business, not would I know where you would find a listing for ... | |
| magnetic advertising job | 4/14/2010 |
| Q: I read about jobs where people get paid to advertise for companies. What exactly would that be ... A: Todd, I really need more information. What are you offering? What is the service? Where are you ... | |
| Markup | 3/15/2010 |
| Q: What is the difference between gross cost of merchandise and the total cost of merchandise? A: Nothing The word gross in this instance is will all manufacturing costs and fees inclusive. It ... | |
| Fresher | 3/9/2010 |
| Q: I am an engineering(IT) graduate. Worked for a software firm for about a year and now currently been ... A: Having no experience is always a stretch, but there are ways. People rarely lack any creativity - ... | |
| Am I studying the right thing? | 3/5/2010 |
| Q: I'm not sure how much you know about the South African market of advertising but I thought I'd give ... A: Advertising is a peculiar business. The creative aspects of advertising draw from life experience ... | |
| Media Kit rates vs. agency rates | 3/3/2010 |
| Q: I know you have answered a similiar question before, but we still need clarification. We are a new ... A: If you are NOT willing to rebate the 15% commission from the published rates then the rates are net. ... | |
| business cards | 2/11/2010 |
| Q: My partner and I are in the process of starting a home-based business. During one of our meetings, ... A: Lisa, Anything that will allow access to the channels that you will be communicating from are ... | |
| Fee structure | 11/25/2009 |
| Q: I am mainly confused about the fee structure of ad agencies. I've been reading about the history of ... A: Isabella, Thank you for your question. The idea of agency commission is nearly dead - but they have ... | |
| Delays | 11/16/2009 |
| Q: Peter, I've read a few of your responses and they're so impressive that I'm burdening you with the ... A: Blair, Thank you for your candor. Project delays… yikes! All too often this can be a two way street ... | |
| Advertising Direction | 11/11/2009 |
| Q: Hey Peter, I am a young Ad student at the Art Institute of Portland. I am looking at graduating in ... A: Mikayla, For myself, I would set my sites on either position, but know that both are up the chain ... | |
| follow-up to previously asked question | 11/11/2009 |
| Q: A question was asked back in 2007 and I was hoping for a little more info. Q--I currently work for ... A: Stacey, People seem to do parts of the retainer formula and not all of it. I for 1 cannot ... | |
| Marketing Retainer Agreements | 11/6/2009 |
| Q: Pete, I greatly enjoyed and appreciated a response you posted in 2007: ... A: Dan, We draft a custom agreement in each case so no, we are not comfortable delivering one your ... | |
| entry-level account planning | 11/6/2009 |
| Q: I am currently in my final year of Advertising at St. Clair College in Windsor, Ontario. We are in ... A: Jennifer, Great questions. Account planning is a great carer path and frankly bravo for setting ... | |
| Retainer / fix fee confusion / per hour costs | 10/27/2009 |
| Q: I have a confusion on how do i calculate my companies per hour cost. Till now what i did was, as we ... A: How to figure this out - and in India no less. There is a model used universally that is a good ... | |
| over smart clients | 10/26/2009 |
| Q: Our agency just pitched to a potential client with some advertising needs. Budget $55,000/- a year. ... A: Kirtiman, The slippery slope. You are NOT in charge of the product, it's sales channels, its ... | |
| design degrees | 10/17/2009 |
| Q: Do ad agencies usually look for people with design degrees to fill art director positions? Or, could ... A: Guerrilla marketing has assorted meanings and the interpretations vary but any marketing that seems ... | |
| design degrees | 10/8/2009 |
| Q: Do ad agencies usually look for people with design degrees to fill art director positions? Or, could ... A: A degree is always helpful but no, not necessary - especially if you are stellar at your work. A ... | |
| account executives | 9/30/2009 |
| Q: I have a couple of questions. Do account executives at advertising agencies do any cold calling in ... A: Danielle, The short answer is yes and yes. Some agencies have new business teams where it is part ... | |
| Graphic Design Project Proposal fee | 9/22/2009 |
| Q: I'm a Graphic Designer/Visual Communications Specialist with 15 years experience corporate in-house. ... A: Friends till the end and boy oh boy this is the end. We have all been here in some form or another. ... | |
| Advertising | 9/21/2009 |
| Q: i need to leverage my role as an accounts exec to one of our major clients in so doing i need to ... A: Kenneth, I would need to know far more than what you are presenting to prepare an outline for a ... | |
| Advertising | 9/21/2009 |
| Q: i need to leverage my role as an accounts exec to one of our major clients in so doing i need to ... A: Kenneth, Best of luck putting this information together. If I have any advise, don't make it about ... | |
| software programs | 9/15/2009 |
| Q: Am looking for an ad agency software program primarily for media charges/time sheet/billing. Used ... A: We too use Clients and Profits and have done so for nearly a decade - how time flies. The only other ... | |
| follow-up question | 9/4/2009 |
| Q: I recently asked you some questions about advertising and I'm not sure if you got my last few ... A: It happens that a CD (Creative Director) will migrate to the account side, less of a chance of that ... | |
| advertising careers | 8/29/2009 |
| Q: I'm thinking of a career in advertising and I have a question. I know that art directors focus on ... A: Another good question. Account people - if they are good - will insist on getting involved in the ... | |
| advertising careers | 8/28/2009 |
| Q: I'm thinking of a career in advertising and I have a question. I know that art directors focus on ... A: LOL! No not at all. Some places are all grind and watch your back. This is especially true of the ... | |
| advertising careers | 8/28/2009 |
| Q: I'm thinking of a career in advertising and I have a question. I know that art directors focus on ... A: Danielle, Great question… seriously.There isn't a job in advertising as far as we're concerned that ... | |
| Portfolio School Inquiry | 8/25/2009 |
| Q: I have been trying to narrow down portfolio schools over the summer for fall 2009. I am going into ... A: Elyse, I would prefer to have an idea of what you are after. One can only assume a career in ... | |
| First pitch | 8/21/2009 |
| Q: Mr. Gabany, I am new in advertising, working by myself and doing my first pitch to my first client ... A: In a small group of three you want to make certain that you have bound copies of the presentation ... | |
| Job Title - Bigger opportunities | 8/14/2009 |
| Q: Gabany, I may be starting in-house at a new company, where my role would involve the advertising, ... A: Carter, The reason for the recommended title is simple - you don't know where you will end up. You ... | |
| Title | 8/14/2009 |
| Q: Gabany, I may be starting in-house at a new company, where my role would involve the advertising, ... A: Wow - what a great opportunity. And quite a large portfolio. How about “Director of communication ... | |
| How much/how to charge? | 7/28/2009 |
| Q: I have a great opportunity for acting as "media buyer/planner" for a niche online publication, but I ... A: Teresa, Please feel free to give me a call to discuss - 905-885-9895 - it is odd that there would ... | |
| Retainers/billing | 7/14/2009 |
| Q: I have been on the sales and operations side of the advertising business for over 20 years (mainly ... A: Louis, I have been SO GUILTY of giving more away than I ever should have and as a result have ... | |
| How important is an accredited degree in advertising? | 7/6/2009 |
| Q: Gabany I have a few questions regarding advertising schools and a career in advertising. I'm ... A: I really can't comment on the AAU and Miami Schools. But if it comes down to dollars and cents - get ... | |
| How important is an accredited degree in advertising? | 7/6/2009 |
| Q: Gabany I have a few questions regarding advertising schools and a career in advertising. I'm ... A: I have no idea where you are writing from so difficult to recommend a school of any caliber. In ... | |
| Portfolio contents for beginner | 6/14/2009 |
| Q: Gabany, I have no experience in advertising, and I am creating a portfolio comprised of spec-ads ... A: Carter, Well you certainly have a handle on this. I'm not sure where you received your ... | |
| Account Planning | 6/5/2009 |
| Q: Our creative agency has been afforded the opportunity to handle four B2B accounts with a rather ... A: What a great opportunity. (1st I trust that SOW is statement of work?) Assuming that it is you must ... | |
| Help choosing a physical portfolio for copy work | 6/3/2009 |
| Q: Gabany, I'm just starting out in advertising industry, with the intention of starting out as a ... A: Ok here are some resources - http://www.brewer-cantelmo.com/ and ... | |
| cover letter | 5/25/2009 |
| Q: which i want to send to advertising agencies with the view to becoming an account planner? thankyou ... A: Melissa, RE: Applying to work at an ad agency. I have no problem looking at a cover letter but to ... | |
| Jobs in Advertising | 5/24/2009 |
| Q: I have a BFA in illustration. I would like to get into advertising. Would a Graduate degree in ... A: I'm sorry, I wouldn't know how to advise you regarding grad options. All that I can advise is to ... | |
| Jobs in Advertising | 5/21/2009 |
| Q: I have a BFA in illustration. I would like to get into advertising. Would a Graduate degree in ... A: Additional education is always beneficial. If you want to practice illustration and work in ... | |
| deceptive advertising | 5/11/2009 |
| Q: I always wondered something, when I see a picture of food in a TV ad or elsewhere, it never looks ... A: You make the assumption that they DO get away with it. They do not. Campbell's soup for example used ... | |
| advertising | 4/21/2009 |
| Q: i am a student studying journalism and mass communication and i am preparing my project.i would like ... A: Mbah You would have to be far more specific in framing your question. Do you want me to rant on ... | |
| college Major and career choice | 4/12/2009 |
| Q: I am 16 years old and planning ahead for my college major and future career. I love writing ... A: Madison, Thank you for your question. I wish to first voice my concern over Christian-based ... | |
| What does it take to get a job in this industry? | 4/9/2009 |
| Q: I graduated Spring 2008 with a BA in Journalism specializing in Advertising and PR from a state ... A: Alisa, The world is in the crapper. Agencies (bottom feeders such as they are) are wondering which ... | |
| hospital ads | 4/9/2009 |
| Q: ok...Thus I would like to ask you only one question...how to measure public hospital ads... thank ... A: Really, I need far more information than you are offering as there are so many ways to measure. It ... | |
| Retainers - nightmares | 4/5/2009 |
| Q: After you read this you are going to think that I am the world's worst negotiator....I would explain ... A: Mimi, Thank you for your note and boy do I feel your pain. #1 - this is a D grade client. I can ... | |
| Media Buying | 3/19/2009 |
| Q: We're in the market for a freelance media buyer. I was wondering if you were you interested in ... A: Always willing to talk. Most of our media planning and buying is limited to print, radio, outdoor ... | |
| Small Business Advertising | 3/13/2009 |
| Q: I'm a Sales Representative for a small online business and was wondering if you could tell me the ... A: Kelsi, One of the cheapest ways to influence new users to this hosting site is to change the name. ... | |
| Favorite ad campaign | 3/11/2009 |
| Q: it's almost complete. One lastThey ask me to tell them my favorite ad campaign and then suggest the ... A: No…it's best to be honest and if your favorite campaign happens to be a competitor client of the ... | |
| Application advice | 3/6/2009 |
| Q: Peter, I doubt you remember but you offered advice to me a few months ago about contacting a local ... A: I will try and re-answer this - my answer the last time was very good - only if I say so myself. ... | |
| What is the difference between gross and net advertising rates? | 2/26/2009 |
| Q: What is the difference between gross and net advertising rates? A: Oh great a simple question! Thank you. Media providers - magazine, newspaper, television, outdoor, ... | |
| Moving from PR to Advertising | 2/16/2009 |
| Q: I am a recent graduate with a BA in Strategic Communications/Public Relations. I'm doing PR ... A: Allison, The most important thing to do here is to do what you love. But sometimes to get to the ... | |
| ADVERTISING - 4 YEAR DEGREE? | 2/7/2009 |
| Q: My goal is to be an art director because i am totally in love with advertising. Now i have heard to ... A: I don't own a crystal ball so I recommend that you complete school. While you may be able to get in ... | |
| advertising handyman service | 2/6/2009 |
| Q: I've decided to add handyman services together with moving service and I would really appreciate if ... A: Raymond, I can help, but give me some depth to your question. Where are you, what client type are ... | |
| Chenge domain or work - opt for advertising file | 2/5/2009 |
| Q: Would it be a good decision to change the profession with 4 years of experience in other field ... A: Rashmi, All fields are creative if you think of it. It is what does it for you. If you are unhappy ... | |
| Getting mindshare with brochures | 2/3/2009 |
| Q: I must first of all thank you for your time in answering and giving advice to the world. I hope you ... A: Please do me a favour and read the book - The E-Myth by Gerber. You can also visit the website - ... | |
| Advertising | 1/18/2009 |
| Q: Newsletters (from charitable organization) that were sent out to a particular community through post ... A: Absolutely. But not advertising in the traditional sense. Direct response marketing or mail doesn't ... | |
| Copywriting Own Commercials | 1/16/2009 |
| Q: I feel I have some great ideas for some funny television commercials. Not being in the radio or ... A: Mike, This is about the most often question asked of me over the past 6 years of doing this and I ... | |
| Retainer billings | 1/12/2009 |
| Q: I work at a small ad agency in Las Vegas. We have several clients we bill by retainer; however, we ... A: right on - this is absolutely correct. And if you find that after 3 months billings are less than ... | |
| where do I go from here? | 1/10/2009 |
| Q: My question is what sorts of skills and portfolio pieces do advertising agencies look for? I am ... A: Olga, I answer this question a lot - you may wish to review the archive. The real question is what ... | |
| Retainer billings | 1/8/2009 |
| Q: I work at a small ad agency in Las Vegas. We have several clients we bill by retainer; however, we ... A: The key to this is simple. The retainer is not a bill for work performed it is a liability to the ... | |
| Print Advertising and repetition | 12/19/2008 |
| Q: I've heard that in order to get mindshare or be recognized you need to do at least 3 print ... A: Frequency is a great thing. It grows impressions exponentially over time but I caution - it does ... | |
| Commercial | 12/17/2008 |
| Q: If I had a great idea for a Budweiser commercial, how would I go about pitching it to Bud or their ... A: Chris, I have written several replies to this type of question and have to echo what I said before. ... | |
| Effective pitch? | 12/16/2008 |
| Q: Peter- My Advertising group is piching our campaign to the client this week. None of us has ever ... A: Wow, this is a long one to answer and I have to leave but here are some highlights Agency ... | |
| Pursuing an Ad Career | 12/2/2008 |
| Q: Gabany, I am currently a junior at VCU where I major in both ad strategy and marketing. My goal is ... A: Anthony went to community college and graduated. This was one of his first jobs - not the first just ... | |
| Pursuing an Ad Career | 12/2/2008 |
| Q: Gabany, I am currently a junior at VCU where I major in both ad strategy and marketing. My goal is ... A: You need tenacity and patience. Why should any agency (especially during these times) need or want ... | |
| Entry-level question: | 11/24/2008 |
| Q: Gabany, I am graduating from college, with a marketing degree, this December. I will be relocating ... A: Josh, I just finished giving advise to a creative about preparation of a portfolio. Do not hesitate ... | |
| Current Portfolio Trends | 11/21/2008 |
| Q: I've had a successful marketing job that recently came to an end after a long run. My portfolio ... A: Absolutely not. While the portfolio is important for the prospective employer to see the work, it is ... | |
| agency retainer billing | 11/18/2008 |
| Q: so I used your VERY helpful info to construct a BCR that I believe will suit our needs. I have ... A: Far be it from me to say that there is a right or wrong way of doing it but what I see from your ... | |
| Advertising | 11/13/2008 |
| Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ... A: Nothing in life is easy and absolutely nothing in advertising is easy. If you really want the job ... | |
| Advertising | 11/13/2008 |
| Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ... A: Tenacity, perseverance, understanding, leadership, strategic thinking, outgoing personality, wit and ... | |
| advertising billing | 11/11/2008 |
| Q: I really like your Budget Control Report and the process you recommend for retainer billings. My ... A: I already answered this question and then the browser crashed - ughhhhhh! Every client has a ... | |
| Advertising or Design BFA needed? | 11/6/2008 |
| Q: I am currently on course to complete my Associates in Communication Design and I am considering ... A: Patrick, I believe that experience at this stage is far more important than the paper. You have 30 ... | |
| Agency Power Boost | 10/30/2008 |
| Q: I have owned and operated my own graphic design and print brokering firm since 1990. We started out ... A: The agency that won the Microsoft account just moved there in the spring and enjoying their ... | |
| advertisement effectiveness | 10/28/2008 |
| Q: after an advertisement goes live, what are the tools used to measure its effectiveness. How can we ... A: this is an involved question and has many solutions. The simple answer in advertising is to say that ... | |
| online v print ads | 10/19/2008 |
| Q: I am a student researching a piece on the the evolution of advertising from print to online. What ... A: 1./ Attending school such as Northwestern or U of Texas in the US or Youk/Sheridan or U of Toronto ... | |
| online v print ads | 10/14/2008 |
| Q: I am a student researching a piece on the the evolution of advertising from print to online. What ... A: Time is possibly the most significant driver for the type of advertising we see today and will see ... | |
| Where do screen writing and video production fit in the Advertising world? | 10/10/2008 |
| Q: I am currently a sophomore attending a four year university in North Carolina. I am planning on ... A: Stephen, Good question. There is no better time that I can see for your particular skill set. Ad ... | |
| Net | 9/25/2008 |
| Q: The company I work at has interest in signing with a representative agency that will represent all ... A: Sorry to have taken so long to respond. The fee is pretty standard and they way that you have stated ... | |
| New Agency Question | 9/25/2008 |
| Q: My question has to do with the fees that we should charge for our different services. I have been in ... A: Steven, If I said go to Northwestern and take their integrated communications program would that ... | |
| Another Gross vs Net | 9/24/2008 |
| Q: Peter, I own a few billboards in Texas and recently started working with a media planning and ... A: There should be no “juicing” of fees. The media properties should have a business rate based on your ... | |
| Another Gross vs Net | 9/23/2008 |
| Q: Peter, I own a few billboards in Texas and recently started working with a media planning and ... A: Most outdoor media is quoted at GROSS and the agency will take their 15% (actually 17.65%) off the ... | |
| Net vs Gross | 9/10/2008 |
| Q: Your previous answers explaining net and gross are very helpful. My question is, are you seeing any ... A: When you say interactive agency are you referring to an interactive MEDIA agency or an interactive ... | |
| Advertising | 9/4/2008 |
| Q: I just started a business and I am looking for cost effective ways to begin advertising it online. ... A: Google adwords works VERY well. You can also look up Overture as it works with other search engines ... | |
| Marketing | 7/28/2008 |
| Q: I've seen advertisements for making money as a marketing affiliate.Is this another scam or can this ... A: I too have seen these offers and some are legit, cookie cutter “franchise” TYPE marketing agencies. ... | |
| experience vs. degree | 7/25/2008 |
| Q: Do most ad agencies value a degree over actual design experience when it comes to hiring people for ... A: Typically NO. There are other people the directive comes through prior to it ever reaching creative. ... | |
| experience vs. degree | 7/25/2008 |
| Q: Do most ad agencies value a degree over actual design experience when it comes to hiring people for ... A: Sorry, I saw this as a new question not as a follow up question. Each agency has its own process ... | |
| experience vs. degree | 7/24/2008 |
| Q: Do most ad agencies value a degree over actual design experience when it comes to hiring people for ... A: Today, all education helps but in advertising there is no substitute for out and out mesmerizing ... | |
| MARKETING QUERY | 7/8/2008 |
| Q: I have done my MBA specialized in Marketing. I am currently working with India's no 1 online media ... A: GAJENDRA I am so sorry. I did answer this question already but for some reason it did not post. I ... | |
| Internship help. | 6/23/2008 |
| Q: my name is Shaun and I am an advertising student at the art institute of California- San Diego and ... A: What are they looking for? Well according to the recent AIGA conference held in Boston this spring ... | |
| studio art or graphics? | 6/12/2008 |
| Q: I am an undergraduate student entering into my junior year of college. I am majoring in political ... A: I am a tremendous fan of graphic design so my answer would be bias towards design but there are good ... | |
| advertising | 6/9/2008 |
| Q: what is the importnce of advertising in rebranding and positioning A: Rebranding and positioning tools include advertising but as far as we're concerned a distant back ... | |
| Jingle Writing | 5/15/2008 |
| Q: I'm a talented composer who is looking for a home with an ad agency or jingle writing company. What ... A: Start here – http://local.findtarget.com/listings/michigan/detroit/soundtrack_jingle_advertising/ I ... | |
| question | 5/14/2008 |
| Q: why is positioning of advertising so important A: Paul, Great question! Positioning asks the prospective customer for a place in their mind. When you ... | |
| job description | 5/5/2008 |
| Q: Can you tell me the difference between an Art Director at an ad agency and one that would work for a ... A: Danielle, The Art Director is typically paired with a creative partner - usually the writer but in ... | |
| Hmmm..Book/freelance | 4/21/2008 |
| Q: i've nearly finished reading both Hey whipple and Olivy books really good books, wow I've got my A3 ... A: Pearl, This question(s) is a difficult to answer. I don't know you; I don't know where you live or ... | |
| follow up questions | 4/1/2008 |
| Q: I recently asked you several questions about careers in advertising. I was wondering if you could ... A: If you are wanting to become a graphic designer than you should enroll in a qualified course. I ... | |
| follow up questions | 3/27/2008 |
| Q: I recently asked you several questions about careers in advertising. I was wondering if you could ... A: Art directors prepare the visual interpretation of the creative brief for ads, brochures, websites ... | |
| spec creative | 3/26/2008 |
| Q: for the first time, i'll be presenting unsolicited spec creative to a prospect. mywhat should i do ... A: So here is where I sit on Spec Work. I don't believe in it and know that it is wrong. I urge you to ... | |
| to get a MFA or not | 3/25/2008 |
| Q: I am looking into getting a MFA in Advertising & Design but I want to know if it's worth the money. ... A: Formal training with your experience may or may not help - you may end up teaching the class ; ) ... | |
| to get a MFA or not | 3/20/2008 |
| Q: I am looking into getting a MFA in Advertising & Design but I want to know if it's worth the money. ... A: Education is always great and I wouldn't turn my nose up at it BUT what do you really want? A new ... | |
| advertising jobs | 3/19/2008 |
| Q: I was wondering if it's ever possible for someone to start off in an Account Executive or Media ... A: Sales experience is always good but do not mix up sales with being an account executive. As an A.E. ... | |
| advertising jobs | 3/19/2008 |
| Q: I was wondering if it's ever possible for someone to start off in an Account Executive or Media ... A: Anything in this industry is possible and a job through either of those doors can work, but it is ... | |
| working in advertising | 2/23/2008 |
| Q: I am thinking of getting into advertising, but I was wondering how creative does a person have to ... A: Few companies use in house departments across North America - this is why there are over 30,000 Ad ... | |
| slogans | 1/30/2008 |
| Q: I want to find out if other related service organizations already have a slogan that is the same or ... A: There is no registry that I know of. Something that I forgot to mention though is phrases like the ... | |
| slogans | 1/29/2008 |
| Q: I want to find out if other related service organizations already have a slogan that is the same or ... A: Let's get this straight - I am NOT a lawyer. That said - if you can document all reasonable effort ... | |
| Pricing | 1/22/2008 |
| Q: Can a business (food store) have a display of goods with a price above it, and when at cash out tell ... A: A store can make up any policy it wants. Whether or not they will retain us as customers is another. ... | |
| Net & Gross | 1/17/2008 |
| Q: Hey Peter, I myself was kind of confused with this subject...why I don't know, but I am. Gross is ... A: Dominick, I'm sorry if that is what I said - it is confusing. The agency would be billed the NET ... | |
| recent graduate | 1/7/2008 |
| Q: By the Spring of 2008 I will be a recent graduate and will have a B.A. in Cultural Anthropology. ... A: Tara, Anthropology is a VERY strong academic background to have in advertising today but don't ... | |
| advertising agencies | 1/2/2008 |
| Q: I was wondering if you can tell me what the highest position is at an advertising agency? Thanks ... A: There are two answers for this position and I'm sorry but it really depends on the structure (size) ... | |
| advertising agencies | 1/1/2008 |
| Q: I was wondering if you can tell me what the highest position is at an advertising agency? Thanks A: It really depends on what you are asking for. 1./ A working position? 2./ An owner position? 3./ ... | |
| Preschool Ads | 11/26/2007 |
| Q: We are a family of teachers trying to advertise our 12 student preschool, and I'm afraid we are ... A: First of all you budget points to only one solution - direct response marketing. Create a brochure ... | |
| Integrated Marketing Communication relation to Advertising strategy and planning | 11/19/2007 |
| Q: How does IMC relate to advertising strategy and planning? A: IMC is a favourite subject of mine. IMC is the mix of Public Relations, Advertising, Direct Response ... | |
| Business Card Pic | 11/8/2007 |
| Q: I am having a new business card printed up. How do you feel about the person putting their photo on ... A: Diana, The business card originated in the late 1800's as Carte de Visite. It was a photo, taking ... | |
| How to promote my website | 9/28/2007 |
| Q: My name is Denis , I run a sourcing company in China (www.sinosourcing.com.cn) , I don't know how to ... A: Sorry for the tardy response but I was away on vacation for the past two weeks. I would recommend a ... | |
| Retainer v/s percentage dilema | 9/26/2007 |
| Q: We have recently bagged the advertising account for a big sporting event coming up here in ... A: Sorry for the tardy response - I was away on vacation. I would and have contracted a media agency to ... | |
| Coop Advertising | 9/24/2007 |
| Q: Gabany, Thanks for sharing your expertise and experience. My wife and I have started a business ... A: Sunny, We would love to help but this is not a simple boiler plate answer. We would need to receive ... | |
| where to begin? | 9/11/2007 |
| Q: Greetings, Right to the point: I've just graduated with a general BA from McGill University in ... A: Lindsay, There are a number of positions that you can apply for and assorted paths in education ... | |
| Canadian Agency Fees | 7/23/2007 |
| Q: We are opening a small ad agency in Windsor and need to know rates of local agencies so that we ... A: I will try an assist with a fee schedule but recommend you give a call to speak further. Sorry for ... | |
| Advertising at a charity event. | 7/19/2007 |
| Q: I'm president of the Public Service Club at my high school and we are holding a tennis tournament to ... A: This is NOT a bad idea, but I would make the banner only about the event and forget the advertisers. ... | |
| plastic and glass beaded jewelry sales | 5/10/2007 |
| Q: I am a 34 year old housewife and mother of three. I make plastic and glass beaded jewelry and would ... A: Actuall one of our best designers creates similar jewelery and has done so for nearly a decade. She ... | |
| would you be able to do a feelance media planning assignment? | 4/26/2007 |
| Q: pls mail me seperately if you would be in a position take up a freelance media planning assignment. ... A: Vishant, We place media worldwide and no we don't have an office in the US. In fact we only have ... | |
| Marketing & Advertising | 4/14/2007 |
| Q: Why are some companies using "gross- out ad compaigns to sell their product A: Khalil, I know not what commercial you are referring to, but it is my experience that these type of ... | |
| jingle businesses | 4/12/2007 |
| Q: We are a jingle business and we already have found a name but, we dont know how many jingle ... A: I'm sorry but I don't know ANY kids buying jingles making me not suitable for answering your ... | |
| advertising | 4/4/2007 |
| Q: Do some advertising/jingle companies offer their services to kids at a reasonable age( 10, 11 12 ... A: Sarah, All ad and jingle companies are in the business of making money and selling their services - ... | |
| jingle companies | 4/4/2007 |
| Q: we are a jingle company. we sell jingles to businesses run by kids. can you help us think of a name ... A: Cali, we would like to help but need more information to be able to do a proper job. Can you ... | |
| Advertising Retainers | 2/12/2007 |
| Q: I currently work for a small advertising agency of 12 people with an array of clients. Most of ... A: Heck yea - this is how you make money and I assume that you are in business to make money? Sorry to ... | |
| Lack of cooperation | 1/8/2007 |
| Q: I am writing you from Caracas-Venezuela, and I just became partner in a medium Advertising Agency. I ... A: Hector, This is a good set of questions. Clients require trust to make that pivotal connection with ... | |
| Critique Needed | 1/2/2007 |
| Q: I took your advice and made some changes. How does it look now?I need you to critique my website ... A: Mariah, The hire me and contact and even the availability areas are problem areas. When you ... | |
| Critique Needed | 1/2/2007 |
| Q: I need you to critique my website for my babysitting business. I want to make it better by changing ... A: For a 13 year old I must say that I'm impressed and look forward to showing it off to my 13 year ... | |
| Freelance: Media Buying | 11/11/2006 |
| Q: I am an experienced media buyer/planner currently working for an ad agency. I'm attempting to find ... A: We are always looking for a qualified freelancer for media buying. We are too small an agency to ... | |
| starting a book | 10/24/2006 |
| Q: I just came across this site and I must say it answered quite few questions, thank you. I just ... A: Alex, Prior to sending out resumes please have your book ready. People will ask to see it and any ... | |
| Net v. Gross | 10/16/2006 |
| Q: This is likely a stupid question, but here goes: I am new to the media planning world, very new. ... A: Genevieve, My lord I spent a long time yesterday to answer this question sent it and obviously you ... | |
| Need help pitching | 10/12/2006 |
| Q: I am starting my own advertising/marketing company. Can you give me some advice on how to throw the ... A: Congratulations! If you are truly ready to launch and REALLY want my assistance that you know that I ... | |
| False advertising #2 | 9/26/2006 |
| Q: Hey, I have a question, I am looking into renting from a big apartment complex. I look on there ... A: Bob, I found this site also from the Federal Trade Commission - ... | |
| Please help me even with one sentence. | 9/21/2006 |
| Q: It is possible that my question wouldn't be related to your specialty, but certainly your ... A: Shahram, I have not ignored your question but thought about it for a day and boy this is a tough ... | |
| Looking to get out of media planning | 8/29/2006 |
| Q: I'm a 10 year media planning vet experienced with all types of media, except interactive. I've ... A: Lisa, Your options are endless - including living on a deserted island. But within the ad world why ... | |
| What should I study to have a better opportunity in Advertising Industry? | 7/28/2006 |
| Q: I studied Information Systems and Management in Uni and only after I started working I found that I ... A: Kylie, This is a difficult question to answer without some better information. Advertising is a ... | |
| Advertising Events | 7/24/2006 |
| Q: I'm researching some top events in the advertising industry and haven't come up with much. The goal ... A: SORRY BUT WE ARE IN CANADA - and my guess is that you are looking for events in the US. I really am ... | |
| Are all the Advertising Job in New York? | 6/27/2006 |
| Q: Hey Peter, I am currently enrolled at the School Of VISUAL ARTS in New York, NewYork. Though I ... A: Great question and don't fret. We are in Port Hope, Ontario, Canada - population 16,000 and 6,500 of ... | |
| positioning and advertising role | 6/15/2006 |
| Q: my question is that, what does role advertising play in positioning of a product for any ... A: I will attempt to answer this briefly. Advertising, while it can play a large role in influencing ... | |
| opportunity with large company | 4/13/2006 |
| Q: Mr. Gabany, I developed a series of commercials for a very large company. Recently, I met a ... A: Dale, I received a similar but quite different question earlier in the week. I resubmit my answer ... | |
| protecting your idea/pitch/ad | 4/12/2006 |
| Q: I'm going to be pitching an ad to someone and since this is not what I do, I need to know the best ... A: Don't do it. I can not be any more adament. I have tales - all to far long in this forum where ... | |
| Career | 4/6/2006 |
| Q: Pete, I've never sold advertising before but recently taken a position selling advertising in a ... A: Ken, I hope that you have a flexible publisher. I'm unclear who you sell for - might it be Prism ... | |
| Rent/Sale strategy | 3/17/2006 |
| Q: Peter Gabany Recently I am assigned to develop strategy for Rent/Sale space in luxury business ... A: Well this is a monster of a job with little information, but one approach might be to forget ... | |
| Advertising Objectives | 2/21/2006 |
| Q: What are the advertising objectives? A: I'm not sure? This is typically dependant on what the brand manager or clients wishes to achieve ... | |
| Obtaining a position in advertising | 1/12/2006 |
| Q: I will look into that. I live in Dickinson North Dakota right now but plan to pursue everything ... A: Nicole, Well in the business of advertising and design there is LOTS of opportunity to have ... | |
| Obtaining a position in advertising | 1/11/2006 |
| Q: I have a question about obataining a position is advertising. I was wondering if it would be ... A: Nicole, You have to go and make some visits and do some leg work. You need to visit a mental ... | |
| On site Advertising | 12/18/2005 |
| Q: I run a web site hosting images and files to be downloaded for a small fee. My question is: What do ... A: David, Banners are an ok approach to do what you wish. I believe what it is that you do is host an ... | |
| WebPage Jewelry Sales | 12/9/2005 |
| Q: My wife designs, makes and sells Pearl Jewelry thru the Internet. She a has a very high quality ... A: Daniel, You are right - the product quality looks great - actually I was surpirsed at the low ... | |
| Selling your book on Amazon.com - Pros & Cons? | 12/6/2005 |
| Q: Aloha, I self-published a book, called Aloha Mannequins, that's available through Amazon.com and ... A: Raym, Thank you for your question. My first instinct would be to remain on Amazon. The book sales ... | |
| Advertisng Rate | 12/5/2005 |
| Q: Gabany, My partner and myself just formed a small creative/advertising studio. We are seeking to ... A: Good question! What we have done - effectively is to calculate the approximate annual spend of the ... | |
| different sorts of markets | 11/22/2005 |
| Q: ... thanks A: Billy, There are every market type. I'm unclear as to your question but if you can think of ... | |
| web advertising | 11/3/2005 |
| Q: We are currently getting over 2000 hits per week on our site. www.finaltabletour.com We would like ... A: 2,000 hits per week is quite low actually - if it were daily I would be more impressed. It would not ... | |
| I have a good question. | 10/31/2005 |
| Q: I am a student working torwards my degree in visual communications. I was wondering what fields and ... A: Public Relations Advertising - Creative Director - Art Director - Designer - Traffic Coordinator - ... | |
| hi im trying to understand... | 10/31/2005 |
| Q: hi im trying to understand the advertising agency positions and processes could you help me with the ... A: The account person - Account Executive, Account Manager, Account Supervisor, Director of Client ... | |
| Advertisement Usage | 10/12/2005 |
| Q: Actually, I was wondering more about Photography usage, and i guess, more along the lines of ... A: Again whether use as a single ad or in a campaign, you negotiate with the stock agency or ... | |
| Advertisement Usage | 10/12/2005 |
| Q: What all of the different types of usage, (specifically in fashion advertising), and is there a ... A: I'm a bit confused by your question. Are you referring to photography or illustration usage? If so ... | |
| advertising networks | 10/10/2005 |
| Q: what would the best network of contacts be to have as someone in the advertising industry? A: Is Tafe in NSW, Australia? I'm sorry but your question is unclear. Are you in the building business? ... | |
| Ref: question | 10/2/2005 |
| Q: Good day, Can you tell me how does one check to see that the Unique Selling Proposition he or she ... A: Sunil, I almost guarantee that the USP for your product or service will be taken by someone else. ... | |
| To Pitch an idea to a potential client | 9/9/2005 |
| Q: I have several ideas for television commercials that I believe are worth a look at. I do not work ... A: Billy, The truth, the honest truth is hard to swallow but the answer is no. Absolutely not ... | |
| Meaning of measurement | 8/12/2005 |
| Q: Gabany, "The Planner will conceive of and develop these plans - often in concert ... A: Measurement is the holy grail of advertising. Let me ask you - if you gave me $10 and I turned ... | |
| The Accounts Department (Specifically) | 8/10/2005 |
| Q: So sorry for the hediously long essay I sent you the other time. I was being thoughtless. This ... A: Emmanuel, Account Planning is becoming a segregated function to Account Management and Planning is ... | |
| The workings of an Advertising Agency. | 7/19/2005 |
| Q: Gabany, For my IGCSE computer coursework project I'm writing a program for an advertising ... A: Emmanual, Great question and the answer is not easy but you will want to look at Clients and ... | |
| Promotional ideas | 6/12/2005 |
| Q: I'm sorry if I did not explain it properly earlier. Actually, this event that I am organizing is ... A: So there is no budget? You don't know how many agents we are targeting? And the agents that you are ... | |
| Promotional ideas | 6/9/2005 |
| Q: I would appreciate it if you could enlighten me with some ideas. I've just joined an insurance ... A: Jessica Lee, Lee is my daughter's 2nd name as well. I believe that we can get you started - this is ... | |
| Putting forward a commercial tender | 4/28/2005 |
| Q: I was wondering if you could help me? I am trying to work out how a commercials production company ... A: Danny, Thank you for your question. Production companies typically work through and promote to ... | |
| careers in advertising | 4/25/2005 |
| Q: Im not sure if your the right person i should talk to, but you seemed to be expierenced in a lot of ... A: Phillip, I wish I knew where you lived as I believe I could direct you better. You are looking for ... | |
| more info. | 4/11/2005 |
| Q: I am a student and the Art Institute and I just had a few questions about the Advertising career, ... A: Miriam, I would love to tell you all about advertising but I would be writing a book. The movie - ... | |
| help me out | 4/3/2005 |
| Q: h r u?i am 24 years old :-) me & a friend of mine have joined a company for which we have to ... A: Amir, We would love to help with this but this is very much a job not something that is answered by ... | |
| Getting started | 3/8/2005 |
| Q: I would like to purchase land and construct several outdoor billboards in my area. I need to know ... A: There is absolutely no way that I would have that information but i do know the person to contact. ... | |
| radio advertising | 1/30/2005 |
| Q: What are the unique advantages can the customer get from radio advertising? repeated reminder or ... A: Jensen, I am a bit confused by your question. Customers of yours or customers of the radio ... | |
| Directions to Future Clinic | 1/16/2005 |
| Q: I am a licensed acupuncturist living in Nashville, TN. anticipating beginning my first practice this ... A: Dr. Mike, We would love to do the creative for this job - it is a great opportunity. Think a ... | |
| buying tv spot ads | 1/6/2005 |
| Q: My question is about the secrecy on what they charge for spot ads. Is it just my local stations not ... A: More common than we wish - but here is the problem. Your are looking for a REAL price. They can and ... | |
| buying tv spot ads | 1/5/2005 |
| Q: can you tell me what category to search for an experienced media buyer who knows how to buy spot ads ... A: Advertising is the category and many f us have experience buying media including Television.You ... | |
| advertising | 12/21/2004 |
| Q: I manage a small tavern. The owner hasn't done much advertising. I was wodering if there was a ... A: The formula is a simple one - 6% of gross sales for this type of business. Please note: all too ... | |
| need advice | 12/20/2004 |
| Q: I am in a graphic design vocational school. I went here only because i wanted to speed up the ... A: Mickey, I thought that I answered this yesterday but obviously it seems as though I did not press ... | |
| copywriting potential | 11/11/2004 |
| Q: I just turned 34 and I'm burned out at my present career. I want to try and enter the copywriting ... A: DAVID, SORRY, BUT THERE IS NO TEST THAT I AM AWARE OF. If you wish to pursue this as a career path, ... | |
| What would you do? | 11/4/2004 |
| Q: I just got though reading your answer to another subscriber and I liked it and thought that ... A: Josh, bravo if you are up for the competition as it is rough out there and doable. Two things. You ... | |
| False advertising | 10/22/2004 |
| Q: I am trying to explain to a friend that something she thinks is false advertising is probably not. ... A: I'm with you. The manufacturer probably had the intent to manufacture the figurines at the time of ... | |
| A career in media planning | 10/17/2004 |
| Q: Mr. Gabany, I have been in sports radio for the past 18 years, but I am considering a career ... A: <http://advertising.utexas.edu/world/index.asp?pageid=Agencies_Menu> Use this link to find ... | |
| A career in media planning | 10/15/2004 |
| Q: Mr. Gabany, I have been in sports radio for the past 18 years, but I am considering a career ... A: Mike, I don't believe that you are long in the tooth at all for this move - in fact it might be a ... | |
| Commercials | 10/1/2004 |
| Q: I am extremely interested in writing commercials (mostly comedy). I have many creative ideas but do ... A: Tom, I'm kind of a straight shooter… so here it goes. Don't bother. There is a seriousness to that ... | |
| marketing | 9/20/2004 |
| Q: hey! thank you for replying, i was wondering can you give me an example of how to market/advertise ... A: Suzanna, I would love to help here but refer you instead to Marketing Management – Analysis, ... | |
| advertising strategy | 9/15/2004 |
| Q: is there a tie-in with merchandising plan under advertsing atrategy. thanks A: Samson, I'm at a loss as to answer this question. Can you be a bit more detailed in your question? ... | |
| Creative Advertising | 9/7/2004 |
| Q: this is Meagan. Sorry to bother you again, but I wanted to know if you could share some of your ... A: Meagan, Thank you for your comments. Contrarty to what you might think, I rarely spend any time ... | |
| Creative Advertising | 9/3/2004 |
| Q: I'm interested in pursuing a career in creative advertising, and I was curious, what kind of ... A: Meagan, Due in part to the fact that the advertising field is SO vast it is difficult to advise. I ... | |
| salary | 9/2/2004 |
| Q: What is the general/fair salary of a junior designer? A: Catherine, This is not my opinion rather results collected from a National Survey conducted by ... | |
| Many Thanks! | 8/24/2004 |
| Q: I sincerely appreciate all your wonderful advice and insight. I have a better understanding of what ... A: Lara, I believe I sent you a considered response to this. I apologise if it was not received. As ... | |
| Account Planner Take Two | 8/23/2004 |
| Q: First, I would like to thank you for wonderful insight and immense wisdom regarding my questions. I ... A: Lara, I can see how the idea of working in marketing with all of it depth and options can present a ... | |
| Account Planner Details, ( Just the beginning:) | 8/21/2004 |
| Q: I'm considering beginning my advertising career as an account planner. This aspect seems enticing to ... A: Account Planning is a great job and starting to infiltrate some agencies in North America - thus the ... | |
| follow up | 7/13/2004 |
| Q: Pete - Thank you for your time. Perhaps my husband, Peter, would have a question for you if he ... A: The automated all experts machine stated that I didn't answer this reply, so I will do it to stay ... | |
| job openings for VP/Marketing/Advertising | 7/12/2004 |
| Q: I am asking for my husband. He has his resume out on the internet and with recruiters. Can't leave ... A: Kathy, We are located in Canada in a small town an hour east of Toronto on the North coast of Lake ... | |
| How to measure the effectiveness of a advertisement? | 7/5/2004 |
| Q: If I a mgoing to advertise in the magazine, how are we going to know the advertisement is effective, ... A: Jensen, This is where advertising gets expensive because no one wants to take the time to do it. ... | |
| advertising methodes | 7/1/2004 |
| Q: We are a manufacture of industrial ink jet printers and our latest product is outdoor printer.Very ... A: Diana, Sorry for the delay. I have considered you question. Frankly, I don't know what budget you ... | |
| Advertising | 5/2/2004 |
| Q: I have great love for advertising. I love what I see on T.V,Newspapers and bilboards. I have a ... A: Ailen, Please do NOT start an agency without experience or a few hundred thousand in the bank. ... | |
| outdoor-bus advertising | 4/29/2004 |
| Q: I enjoy reading your column and find your advices valuable. Recently we had a very good deal in ... A: Cenk, Well if we became your agency you would be our 2nd Australian based client – only a ... | |
| Young talent | 4/26/2004 |
| Q: I am an AllExpert volunteer in the Medical category, and my question is as follows: My Granddaughter ... A: The best way to go about this is NOT to approach a modeling agency. Your granddaughter is as you ... | |
| advertising fall | 4/9/2004 |
| Q: Why is there a fall in advertising? Is it to do with the rise of PR? Is advertising dead, what is ... A: Why is there a fall in advertising? There is? we don't believe there is a fall. There are however ... | |
| Advertising in a program | 3/23/2004 |
| Q: Well about 500 people downloaded my program since 1ste of jan 2004. I think I will get a lot more of ... A: alec, Your click through rate is poor in the eyes of the large corporation, but with the right PR ... | |
| Advertising in a program | 3/23/2004 |
| Q: Well my freeware is JBFileExplorer 2. You can find it on http://www.alecweb.be/?page=jbfileexplorer ... A: Sorry Alec, I understand better what you are trying to accomplish and I believe that what you are ... | |
| Advertising in a program | 3/23/2004 |
| Q: I have a freeware, but I would like to add a banner to sponsor it. Dou you know any company company ... A: The short answer is no. But there are many alternatives. Also, it would be beneficial if we knew ... | |
| Business Law | 3/15/2004 |
| Q: What kind of ethical issues are found in the area of advertising? A: This question is Sooooooo… very involved. Please understand that there so many issues to cover. ... | |
| finding advertising information | 3/7/2004 |
| Q: I am in an Advertising class and we have an assignment to come up with a new cat treat. In doing ... A: I am uncertain how to find that particular information out. I do know that Iams was just purchased ... | |
| marlon | 3/3/2004 |
| Q: can you give me a description of what is your work or your 8 hour day like. im iterested on this ... A: Marlon, If you were really interested in “this” career, you might tell me what career it is that ... | |
| Competitive Advertising Agency Rates? | 2/28/2004 |
| Q: I am an undergraduate student with a passion for business. I consider myself an entrepreneur and ... A: Jack, Your question wants me to reach out and throw you in a choke hold to say “are you crazy”? ... | |
| Advertising Advice | 2/5/2004 |
| Q: My name is Dan and I am a sophomore Finance and Marketing major at the University of Dayton. Looking ... A: Dan, Don't hesitate, be strong willed and go after what it is that you want. This industry is hard ... | |
| Advertising Objectives | 12/8/2003 |
| Q: Why should advertising objectives be established prior to making decisions regarding message ... A: Laura, Great question! If you plan a vacation, how do you know you got to where you were going if ... | |
| Getting freelance work | 4/21/2003 |
| Q: I am an experienced copywriter currently working for an ad agency. I am looking to pick up some ... A: Brian, Well, you have to get in the mind of agencies, businesses, designers and the like and the ... | |
| Advertising Career | 2/3/2003 |
| Q: I'm interested in working at an advertising agency, but have no idea what position or department I ... A: Suggested rewrite? Objective A results oriented communicator who enjoys the pace and challenges ... | |
| Wrong major? | 11/5/2002 |
| Q: I graduated last year with a marketing degree, but I really want to go into advertising. How much ... A: You seem a bit frazzled and disjointed. First of all what about advertising interests you? Answer ... | |
| Selecting an ad agency | 3/27/2002 |
| Q: I would like to know how to go about finding an ad agency that has experience in creating ad ... A: I will do two things – try and answer your question with an unbiased point of view and the other – ... | |
Peter Gabany
Top Expert on this page
Expertise
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA
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