| Subject | Date Asked |
|
| How you started | 11/11/2009 |
Q: Hey Sean, I am a young Ad student at the Art Institute of Portland. I am looking at graduating in ...
A: Mikaya, I didn't know what a "copywriter" was when I graduated from college (with degrees in ...
|
| From Account Management to Copywriter | 11/8/2009 |
Q: I was a frustrated Account person with dreams of being a creative. After working my way up to ...
A: First off, Nikki, don't be so hard on yourself. You are a creative already...just one without the ...
|
| presentations | 10/27/2009 |
Q: At an ad agency, who presents a completed project to a client? Is it the creative director or the ...
A: Danielle, Every agency is different. In some, this is a job for the creative director. In others - ...
|
| over smart clients | 10/26/2009 |
Q: Our agency just pitched to a potential client with some advertising needs. Budget $55,000/- a year. ...
A: My advice is to trust your instincts. It is not unheard of for a client to ask their agency to tie ...
|
| Collecting the balance on a job | 10/20/2009 |
Q: I feel silly asking this question since I have been in this busines for over 20 years, but I've hit ...
A: Walk away, Laurie. You might come out on the short end now. But you never want to burn bridges - ...
|
| art director & creative director duties | 9/29/2009 |
Q: Can you tell me if art directors and creative directors at advertising agencies work with ...
A: Danielle Art directors and creative directors often make their own selection on which photographer ...
|
| Graduate Advertising Studies | 9/22/2009 |
Q: Mr. Trapani, I'm a 25-year-old editor working in the Language Arts department of a giant textbook ...
A: William, I cannot give you a blanket response for this question. Every school - and every ...
|
| What and where is my next step? | 9/21/2009 |
Q: Mr. Trapani I recently graduated form Pennsylvania State University with an Advertising degree. For ...
A: On the east coast, your options are VCU (grad level), School of Visual Arts (undergrad only I think ...
|
| Too old? | 9/17/2009 |
Q: I am a 28 year old college graduate (BA in English) with no industry work experience. I am taking ...
A: That depends upon the individual agency, Adam. One creative director might view you as more mature ...
|
| Too old? | 9/17/2009 |
Q: I am a 28 year old college graduate (BA in English) with no industry work experience. I am taking ...
A: Adam, You do have some reasons for pause. Entry-level creative positions are generally a young ...
|
| Is Advertising for me? (cont'd) | 9/15/2009 |
Q: its me again... thanks for your response. I have thought and written something else, that might help ...
A: Alf, Advertising should be a seduction. So there's nothing wrong with your desire to apply those ...
|
| marketing | 9/12/2009 |
Q: what do you mean by adverting positioning?
A: Joana, "Positioning" was a term created by Al Reis and Jack Trout, who were brand managers for GE ...
|
| retail advertsing | 9/3/2009 |
Q: Is there a suggested % of gross sales in a retail store that should be spent on advetising? We own a ...
A: Barb The percentage of sales to marketing usually depends upon the industry, the market and the ...
|
| Advice for Students | 8/12/2009 |
Q: Ca. I just started my first year there and time is flying faster than I thought, can you offer some ...
A: Sean Different agencies look for different things - both in you and in your book. A retail shop ...
|
| Applying for MS in Advertising! | 8/9/2009 |
Q: I am looking forward to apply for MS in advertising in some US college as an international student. ...
A: Kartik It's not that the degree is wrong, but your description is vague. There are a lot of ...
|
| Advertising Career | 8/7/2009 |
Q: I am a Senior Communications-Advertising major this year. I have had many bumps in my college career ...
A: Kara Being a copywriter or art director is not like becoming a chef, for which a training pedigree ...
|
| Portfolio Schools | 8/7/2009 |
Q: Trapani: I recently graduated from a university in southern california more known for engineering ...
A: Portfolio schools are good - but I recommend them for someone who has some (at least one year) ...
|
| selecting a portfolio school | 6/25/2009 |
Q: I was recently accepted into Miami Ad School, Creative Circus and Portfolio Center and am having ...
A: Anonymous Each of these schools enjoy excellent reputations. From a non-scientific perspective, I ...
|
| Question? | 4/15/2009 |
Q: my question is where did you get your training an d how long did it take?
A: Jasmine, When I went to school (way back in the '80s), there really were no ad schools. My ...
|
| Journalist to Copywriter | 3/30/2009 |
Q: I'm a journalist with 6 years' experience writing for various celebrity and entertainment magazines. ...
A: Melody If your question is "get my resume considered..." ...by an ad agency, the answer is probably ...
|
| Favorite ad campaign | 3/11/2009 |
Q: it's almost complete. One lastThey ask me to tell them my favorite ad campaign and then suggest the ...
A: Well, agency folks can certainly appreciate work from other agencies. You just want to be sure that ...
|
| Job application | 3/9/2009 |
Q: I have an application for an agency and am in need of advice. The first page of the application is ...
A: Seth It's a common misconception that creative people only work in the creative department. But in ...
|
| How do I enhance my creative ability? | 2/16/2009 |
Q: Gayatri here from India. I am a creative person and have always been inclined towards creativity and ...
A: Gayatri Most people are creative. Some use their creativity to paint. Others use it to compose ...
|
| 4 YEAR DEGREE? | 2/7/2009 |
Q: . But i have also researched and heard that agencies wont even entertain your book if you don't have ...
A: Courtney Only you can answer this question, of course. And you've offered a few reasons to leave ...
|
| advertising handyman service | 2/6/2009 |
Q: I've now decided to add handyman services to my moving service and I would really appreciate if you ...
A: Raymond I'm glad you used the Volvo = safety example. Volvo has done a good job of cultivating an ...
|
| Grab mindshare with brochure | 2/3/2009 |
Q: I must first of all thank you for your time in answering and giving advice to the world. I hope you ...
A: Raymond, you may be missing my point. The way to get the share of mind is to own an idea bigger ...
|
| Grab mindshare with brochure | 2/3/2009 |
Q: I must first of all thank you for your time in answering and giving advice to the world. I hope you ...
A: Raymond, The moving industry is a funny animal. I used to work on the Mayflower and United Van ...
|
| Ad Schools | 1/2/2009 |
Q: Trapani and happy new year I need your help in finding an advertising school that would be a good ...
A: Nasos I'd recommend Miami ad school, hands down. I consistently hear the best feedback from the ...
|
| In need of advice | 12/22/2008 |
Q: Trapani. My name is Maureen and I am fifteen years old. I have been creative and artistic since a ...
A: Maureen You have a lot of options. There are several good ad schools in the country. The ones that ...
|
| Portfolio School | 12/2/2008 |
Q: I am interested in a career in Creative Advertising. I have a BJ in Advertising, however my adv. ...
A: Meghan, I'm a SCAD professor, so keep that in mind as you listen to my response. My opinion: it's ...
|
| RE: Degree to be able to work for ad agency | 11/24/2008 |
Q: I read the question that Cheryl had about what degrees to earn in order to become the one that ...
A: Ashley The AA is a good start. I checked online and didn't see a course track for MCC's program - ...
|
| Advertising | 11/13/2008 |
Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ...
A: Well, the US economy is in a bit of a tough spot, so I suspect things are bit tougher now than ...
|
| Advertising | 11/13/2008 |
Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ...
A: Albina The ad industry needs nice people, too. Sure, it's rough. Every day you make something ...
|
| Advertising Impressions | 11/3/2008 |
Q: How many times must a customer see an ad before it makes a lasting impression?
A: Jacki, There is no rule on this. Someone who made their living off of buying and selling media ...
|
| Finding a good school for advertising design | 11/3/2008 |
Q: How do I found a good college or University for advertising design?
A: Lynne, What is "good" for one student, might not be good for another (an area I've touched on in ...
|
| taking my book digital | 10/28/2008 |
Q: I haven't needed to show my book in years, but now I do. I want to create a web page of my work. ...
A: Scott, You'll want to digitize your print ads - scan them into a computer to create jpg's or pdf's ...
|
| Advertising | 10/8/2008 |
Q: Is a striking logo worn on the front of a tank top an effective means of advertising a privately ...
A: Peter Companies have been putting their logos on t-shirts for nearly as long as there has been ...
|
| graduate school? | 10/1/2008 |
Q: I have read over some posts on this topic but never exactly found my answer. Sorry if it's a common ...
A: Mallory That depends on how much of a portfolio component your school has. If you leave school with ...
|
| Two campaign executions | 9/24/2008 |
Q: I happen to have two different spec campaigns written for the same product. I really like both of ...
A: Montana If you're a student, or younger professional, who hasn't had the years in the business to ...
|
| ad jingle | 9/8/2008 |
Q: I have wrote and produced a jingle for a pizza company from my area. They have about 38 franchises ...
A: Jamel, I don't understand. If you have written the jingle, didn't the company hire you to do it? Or ...
|
| How to write copy | 8/25/2008 |
Q: I am a graphic designer. I have inherited my bosses work. He was the marketing director and he did ...
A: Bob, You might want to start looking for a new job. In the words of Alexander Pope, "A little ...
|
| I love advertising but need help...(major?) | 8/9/2008 |
Q: Clever advertisements are something that fascinate me. I want to be the one who comes up with the ...
A: The student ability (and portfolios) of the BFA students are often stronger than MFA students who ...
|
| I love advertising but need help...(major?) | 8/8/2008 |
Q: Clever advertisements are something that fascinate me. I want to be the one who comes up with the ...
A: Ignatios At the root of every member of the creative department is curiosity, a strong work ethic ...
|
| Portfolio Prep and Art Schools | 8/6/2008 |
Q: I've always had an interest in art, design, and photography. I recently graduated with a business ...
A: Karan It's unfair to say what schools are "better" than each other. It's more accurate to say you ...
|
| Copwriting | 7/31/2008 |
Q: I am an American living in the Gulf. I am a professional journalist and always have had a passion ...
A: Allison It's beyond the capacity of this medium to tell you everything you need to know to become ...
|
| What is the Best Art Direction Program out there?! | 7/16/2008 |
Q: I'm a graduate of UCLA in mass communications and took a few program classes to put a portfolio ...
A: MJ I giggle a bit when reading this question because its point of view hits close to home. You ...
|
| Advertising Grades | 6/27/2008 |
Q: I have a quick question for you. I will bring you up to speed: I have just finished my 3rd year of ...
A: Alan, Grades are important to parents, scholarship committees and egos. But they really mean ...
|
| Degree for a career in branding? | 6/22/2008 |
Q: Wow, I hope this isn't TOO closely related to the last question but I've been dying for an answer ...
A: Everybody wants to direct :-) As you suspected, you'll have to pay your dues first. You won't be ...
|
| Degree for a career in branding? | 6/22/2008 |
Q: Wow, I hope this isn't TOO closely related to the last question but I've been dying for an answer ...
A: Marissa The entire field of advertising is a "career in branding," so again, I need more details ...
|
| What is the best major? | 6/20/2008 |
Q: I am really interested in becoming an art director or the one that actually comes up with the ads. I ...
A: Cheryl Thanks for the clarification. The people who come up with the ads are the art directors, ...
|
| art majors | 6/9/2008 |
Q: Could someone with a degree in art history get a job as an art director? Or, is it better to have a ...
A: Art history is not particularly relevant. Graphic design is a lot closer. But even if you major in ...
|
| Graduate-Need Portfolio school? | 5/22/2008 |
Q: I am a parent of a recent graduate of advertising a Mi State Univ. When she was in her last year ...
A: Anne I don't work for a portfolio school. I teach at a college that offers 4-year and graduate ...
|
| question | 5/14/2008 |
Q: why is positioning of advertising so important
A: Paul, When someone says "cola," what's the first brand name you can think of? How about the ...
|
| reverse engineering | 5/13/2008 |
Q: I would like an opportunity to SEE some good advertising portfolios. Hell, even some that are just ...
A: Tanya The standard we use, and that's recommended to us by many creative directors, is "Pick Me." ...
|
| advertising manager | 4/10/2008 |
Q: Who is 'above' an advertising manager? I am interested in this career but want to make the most ...
A: Emily An "advertising manager" is generally an administrative management role on the second rung of ...
|
| Copywriter, photoshop ??? | 3/22/2008 |
Q: Ok, can i ask what is the best software that a aspiring copywriter should learn, reason i ask i've ...
A: Pearl, copywriters don't need to learn Photoshop, which is a photo retouching program. That's for ...
|
| Copyrights to my slogan | 3/21/2008 |
Q: I read an answer relating to copyrights to a line or slogan. I have a few that i'm positively sure ...
A: Pearl The point of sending a letter to yourself is to have proof that you wrote the slogan at a ...
|
| The Book | 3/21/2008 |
Q: I'm a 23 year old Advertising and branding student, my interest is copywriter, i seem to good at ...
A: Some suggestions, Pearl. If your ideas are good, don't "just get through" with your design. That's ...
|
| best type of advertising for a hair salon | 3/20/2008 |
Q: I have recently opened a small full service hair salon and am being bombarded by all sorts of ...
A: Word-of-mouth or peer-to-peer advertising is the hot methodology right now. And I would definitely ...
|
| Is a M.F.A. in Advertising & Design worth the $? | 3/19/2008 |
Q: I am looking into getting a MFA in Advertising & Design but I want to know if it's worth the money. ...
A: Well...if you want to teach, the traditional way would be to get your MFA. You will probably have an ...
|
| question ! | 3/9/2008 |
Q: I need information from you as you an expert & involved in cartoon industry , the way to be voice ...
A: AJ With the help of the Internet, a lot of beginners are competing for voice jobs right alongside ...
|
| Art Director skill set | 3/4/2008 |
Q: First, I thank you for all the good advice you provide. After college, where I studied fine art and ...
A: Michael First off, as to computer software skills, yes...you need 'em. As an entry level AD, ...
|
| Advertising Schools | 2/1/2008 |
Q: What are some good schools to attend to get a degree in advertising?
A: Josh I might need a few more details to answer your question. Advertising is a big field. Some of ...
|
| advertising future | 12/18/2007 |
Q: I was wondering if you could tell me a little bit about the stability of the advertising industry? I ...
A: Danielle. It's true that there are MORE jobs for marketing communication people on the client side, ...
|
| Too many follow up; new question | 12/4/2007 |
Q: In response to your response - Is an undergraduate degree achievable at a 4-year in under 4 years, ...
A: Not sure, Tim. The transferability of credits often depends on the school, and their accreditation ...
|
| How many ads under one topic in the book? | 12/4/2007 |
Q: In your correspondence on this site you have recommended including 10-15 different ad subjects in a ...
A: Tim, Everybody's different. But the simplest answer is you want a program that starts with theory ...
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| How many ads under one topic in the book? | 12/3/2007 |
Q: In your correspondence on this site you have recommended including 10-15 different ad subjects in a ...
A: Tim The schools you mention are more along the lines of finishing schools. You're not going to get ...
|
| Preschool Ads | 11/26/2007 |
Q: We are a family of teachers trying to advertise our 12 student preschool, and I'm afraid we are ...
A: Teresa I'm a writer and brand strategist - not a media planner, so this is really outside of my ...
|
| MS in Advertising | 11/17/2007 |
Q: I am Gracie, 22 from the Philippines. I am currently applying to Boston University's MS in ...
A: Gracie Let me respond to your questions: 1. What is the Admissions Committee looking for in your ...
|
| Creative department - Art Director | 10/25/2007 |
Q: I'm an advertising student and wanted some insight about working on the creative department of an ad ...
A: Alex In my opinion, the "essential characteristics" of an art director are similar to that of a ...
|
| Book question | 10/10/2007 |
Q: Me again... I'm in the process of putting my resume/portfolio book together. In the end, it's ...
A: Nash If you're going to send or drop off your book "unsolicited," I suggest you save yourself ...
|
| Spec Guerrilla Presentation? | 10/2/2007 |
Q: First of all, this website and your insight is invaluable. Now, to my question(s), Short story - I ...
A: Nash First off - your prospective customer (your employer) doesn't care about your objectives in ...
|
| Mid-level Copywriter--back to portfolio school? | 9/28/2007 |
Q: I'm a Jenni-come-lately former improv comedian-turned copywriter who would be considered ancient by ...
A: Jenni I suggest you "reverse-engineer" your search. Find an ad you like in the annuals, then find ...
|
| Mid-level Copywriter--back to portfolio school? | 9/27/2007 |
Q: I'm a Jenni-come-lately former improv comedian-turned copywriter who would be considered ancient by ...
A: Sorry, Jenni. I wasn't responding to the age thing because, frankly, as someone who's 41, it didn't ...
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| Mid-level Copywriter--back to portfolio school? | 9/27/2007 |
Q: I'm a Jenni-come-lately former improv comedian-turned copywriter who would be considered ancient by ...
A: Jenni First off, you have a crisp, punchy writing style that's fun to read. Kudos. (or whatever ...
|
| From Account Management to Copywriting? | 9/18/2007 |
Q: I've a year out of a college and am an Asst.Account Executive at a big advertising firm. I had a ...
A: Kristen, The business needs copywriters who can write. And write well. So congratulations on your ...
|
| Portfolio Contents | 9/17/2007 |
Q: I am putting together my portfolio for copywriting and need advise. Is it true a copywriter should ...
A: Dave, If I'm reading your question right - should you exclude TV in favor of print - then I would ...
|
| Name of an advertising technique | 9/15/2007 |
Q: What is the name of the advertising technique where the person using the sponsors product is more ...
A: LOL :-) Great question, Paul. That annoys me to no end, as well. That format is called, plainly ...
|
| Advertising Portfolio | 9/4/2007 |
Q: I have just completed my degree in commercial art and am preparing myself for jobs in the creative ...
A: Richard, I guess the short answer is, if your book has too much illustration-based ads in it, then ...
|
| Advertising Portfolio | 8/31/2007 |
Q: I have just completed my degree in commercial art and am preparing myself for jobs in the creative ...
A: Richard I understand the challenge that you're having, and would be glad to offer a few pieces of ...
|
| Copywriting book | 8/28/2007 |
Q: Hey Sean. I am hoping to move from TV writing into copywriting. I am at a loss, however, as to go ...
A: Evan I'd be glad to give any assistance I can. But I am not sure what your question is. Is your ...
|
| Advertising Agencies and Dogs | 8/22/2007 |
Q: Why are advertising agencies obsessed with putting dogs on their websites? Usually under the ...
A: Neil I've never done any quantitative studies on agency website imagery (and pray I never have to), ...
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| Advertising Portfolio | 8/17/2007 |
Q: I'm in University at the moment studying Animation but I would like to get into advertising both on ...
A: Katie Good art directors can write a good headline, and good copywriters can contribute with design ...
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| Getting geared up for a portfolio school | 8/16/2007 |
Q: I graduated from a pretty good private university about 8 months ago with a degree in ...
A: Adam No, the portfolio schools don't require lightening bolts - just sparks. They want to see that ...
|
| Copywriting | 7/31/2007 |
Q: I currently work at a small marketing & PR firm where I'm getting experience doing all kinds of ...
A: Sylvia The good news is, depending upon where you live, it's not too difficult to break into ...
|
| Portfolio Programs | 7/21/2007 |
Q: I have been trying to work on a portfolio in order to apply to a portfolio program but I am not ...
A: Dominique I believe that many novice art directors make the mistake of ignoring the importance of ...
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| Advertising copywriter portfolio | 6/27/2007 |
Q: I currently work as a copywriter/ advertising coordinator for a publishing house. I mainly write ...
A: Okay, Rachel We teach an entire course on portfolio preparation at my college, so let me first say, ...
|
| How to get into advertising. | 6/9/2007 |
Q: im a student studying marketing and I want to get into advertising. I know i need graphic design as ...
A: Manish Did you say a ten-day course? As in 24 hours times 10? This is just my opinion...but I work ...
|
| Book Advice | 6/2/2007 |
Q: I'm a Copywriting graduate student who is trying to physically put my book together. Most of my ...
A: Laurel Most of our grads now post their work on an individual website or, at least, provide links ...
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| Switching careers | 5/23/2007 |
Q: My queries may seem odd, but at the ripe old age of 29 I want a career change. I have been working ...
A: OK, Valerie, this does help My belief is that you should follow your bliss, to quote Joseph ...
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| Switching careers | 5/21/2007 |
Q: My queries may seem odd, but at the ripe old age of 29 I want a career change. I have been working ...
A: Valerie Let me ask you one question before I get into details: What about advertising made you ...
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| looking for an ad | 4/28/2007 |
Q: It's about an ad I saw several years ago. In the first part, people are rushing to work in the ...
A: "Canon" is one of those songs that some believe is overused in advertising - though I did watch a ...
|
| TV Advertising | 4/15/2007 |
Q: Who does the "Staying Alive" commercial for Kaiser Permanente and who is the gentelman in the ...
A: The spot's name is "Stay Longer." It's part of the "Thrive" campaign made by Campbell-Ewald, ...
|
| I've been offered a position but ... | 4/6/2007 |
Q: Recently I sought your advice on media buying / planning. And eventhough I didn't get anyway near ...
A: Gil I was curious - if you don't mind sharing - which direction you chose to take.
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| Displaying an Advertising Portfolio | 4/5/2007 |
Q: First wrote you when i was just starting to think about being a copywriter. A year later, and I've ...
A: Andrei Congratulations on landing the internship. As you know, these things are awfully competitive ...
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| How to get into media buying / planning? | 2/23/2007 |
Q: I'm interested in media buying / planning as a career , but what can I do to realize my dream? What ...
A: Gil' Don't dink me on knowledge credits, but as my profile indicates, my background is in the ...
|
| Advertise | 1/30/2007 |
Q: I opened up a new business..however there many competitors out there. Can I advertise my services ...
A: Phillip The short answer to your question is, yes. You are permitted to mention other companies by ...
|
| follow up: Beer advertising numbers | 1/17/2007 |
Q: Can you tell me an actual or an estimate of what Budweiser, Coors, and Miller spend annually on ...
A: UPDATE This link should directly answer your question. It's from "Advertising Age" (an industry ...
|
| Critique Needed | 1/2/2007 |
Q: I need you to critique my website for my babysitting business. I want to make it better by changing ...
A: Mariah First of all, I'm very impressed with your command of the language at such a young age. You ...
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| getting started | 12/13/2006 |
Q: i have the ability to edit adverts idea but i want to functionate that in a useful thing & the ...
A: Jackie, I have only worked for US advertising (ad) agencies, but I suspect that the process for ...
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| portfolio | 12/12/2006 |
Q: I am trying to break into copywriting. I understand I need to put together a portfolio and I think I ...
A: BB, First off - how do you want to break into copywriting? Are you trying to get the attention of ...
|
| radio | 12/7/2006 |
Q: Just a few quick questions: 1/ I'm putting together a book. Regarding radio, how many words should ...
A: Gaz Let me try to tackle these in order: 1) For radio, it's not so much "word count" as it is ...
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| College and Advertising | 11/15/2006 |
Q: I'm sorry for bothering you again, but now that you have suggested I start my "book" now, I have no ...
A: Michelle I didn't see that you answered my question, so it's hard for me to answer yours. ...
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| Portfolio question | 11/9/2006 |
Q: I have a portfolio already — it has plastic sleeves where I slide in my work but I feel like it ...
A: Whitney, are you a copywriter or art director? If you're a writer, then your idea would work just ...
|
| College and Advertising | 11/8/2006 |
Q: I am currently a sophomore at Boston College and I am a Communications major. I have done some ...
A: Michelle In advertising, the portfolio, or "book," is king. You should start your portfolio ...
|
| No magic words | 10/12/2006 |
Q: Can you give me some power words that work that I can use in my headlines? Thanks a ...
A: Jordan, Free. Get. Now. Ends soon. There are books out there that promise to provide you with ...
|
| Advertising | 10/11/2006 |
Q: What is the most important thing we can keep in mind will doing Banner Advertisements?
A: I think different experts could answer this question in different ways. But since I'm an ad man, ...
|
| Hope to hear your idea. | 9/23/2006 |
Q: It is possible that my question wouldn't be related to your specialty, but certainly your ...
A: Shahram I am not a political marketing professional. But I can share with you a few of the things ...
|
| question help | 4/19/2006 |
Q: I have a serious issue and a serious question. I am a web designer, programmer, coder, hosting, and ...
A: Well, if you want my advice (and I guess you do), I would say you need to aim higher than 10,000. If ...
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| advertising techniques and feelings | 3/14/2006 |
Q: How does different advertising techniques in different commercials give people different feeling and ...
A: Fenix The response to your question could fill a text book. In fact, it does. It's called consumer ...
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| Advertising Portfolio | 3/7/2006 |
Q: Hey Sean--- I am 24 and want to start getting a book together. I have about a dozen speculative ...
A: Andrei You have quite a few questions going there. So let me give you a broad overview of what a ...
|
| Re: question | 10/2/2005 |
Q: Good day, Can you tell me how does one check to find out if he or she came up with a unique selling ...
A: Unfortunately, there are no short cuts to finding this out. You can review patents and trade marks ...
|
| newsletter | 6/15/2005 |
Q: i m creating the first newsletter for my company which is a fast growing engineering group which ...
A: Neetu, There is no "right" way to create a newsletter. Yes, it should be attractive and yes it ...
|
| Promotional ideas | 6/12/2005 |
Q: I'm sorry if I did not explain it properly earlier. Actually, this event that I am organizing is ...
A: Jessica, When we (my ad agency) develop promotional material related to an event, we take several ...
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| I need address ofadvertising company from all country | 5/22/2005 |
Q: I need high level and active advertising company address, telephone number or their E-mail from all ...
A: You can get this kind of listing from the AAAA (American Association of Advertising Agencies). ...
|
| Business Card Creation | 5/21/2005 |
Q: I am a licensed acupuncturist, Certified Iridologist, and Reflexologist planning to begin a practice ...
A: Mike, The publishing software I recommend is called "freelance designer." They come in male and ...
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| Advertsing/celebrity endorsement | 2/8/2005 |
Q: Do you know what the first celebrity endorsement was - who/when/product etc? Also how long did it ...
A: Wow. That's an interesting Trivial Pursuit question. The problem, though, is that it could be ...
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| Directions to Future Clinic | 1/16/2005 |
Q: I am a licensed acupuncturist living in Nashville, TN. anticipating beginning my first practice this ...
A: Mike, Thanks for writing. Your business sounds exciting - and, since you know your customers well, ...
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| copywriting potential | 11/11/2004 |
Q: I just turned 34 and I'm burned out at my present career. I want to try and enter the copywriting ...
A: David, I think it was Stephen King who, when asked why he writes, responded, "because I have to." ...
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| Is advertising art? | 9/16/2004 |
Q: i know i'm not really asking a question to do with advertising in terms of business (however, would ...
A: M. One of the most powerful concepts in advertising, and life in general, is the idea of "and." (as ...
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| creative advertising | 9/3/2004 |
Q: my name is Meaga. I hope to pursue a career in creative advertising in my future. I would like to ...
A: Meaga. The studies that take place before launching new advertising usually center around the ...
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| Keeps getting Better | 9/2/2004 |
Q: I hope I'm not going overboard with all these questions; who knows, we might be working together ...
A: Sara, If you do not have a four-year degree from a traditional university, you will have a tough ...
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| Breath easy, only a FEW | 8/27/2004 |
Q: you have helped me look at various questions in a different perspective. I was just curious, when I ...
A: Hola... Good morning. First off, thank you for the kind words. You can consider my virtual door ...
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| Short Novel Take Two | 8/24/2004 |
Q: WOW, 15 questions, well I don't like to do anything half ... ;) It appears I must have made a typo; ...
A: Clearly, you've put a lot of thought into your career path (clearly). And while, like you, I ...
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| Account Planner Details, ( Just the beginning:) | 8/21/2004 |
Q: I'm considering beginning my advertising career as an account planner. This aspect seems enticing to ...
A: 15 questions in one email. That's a new record, Sara. Just teasing. Good to see that you have a ...
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| career info | 5/26/2004 |
Q: How does one get into copywriting? What education should he have, or what should one major in? Is it ...
A: There are a variety of ways to get into copywriting these days. Many schools, with advertising ...
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| Advertising | 4/14/2004 |
Q: Does humor sell?
A: Kudos, Emma. That was the shortest question I've ever received. So, let me give you a short ...
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| Start 'n out | 3/6/2004 |
Q: I plan to start merketing my web services- what is best appraoch postcard or brochure or flier? I am ...
A: Nisa, If you've decided that direct mail is the way to go, I suggest that you start with the ...
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| work | 3/3/2004 |
Q: can you give me a description of what is your work or your 8 hour day like. im iterested on this ...
A: Marlon, my 8-hour day (which typically is more like a 10-hour day) is about the same as anyone else ...
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| follow up | 2/27/2004 |
Q: I recently asked a question about advertising copywriters. I read somewhere that a degree is not ...
A: A degree is not required. But, most agencies will want you to have a degree in SOMETHING (becuase it ...
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| logo | 2/25/2004 |
Q: hy there i need to make up a logo and a description (200 words) about my college.it's an economic ...
A: Be glad to help. When you've written something, let me know and I'll give you some direction. If ...
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| advertising copywriters | 2/24/2004 |
Q: I was wondering if you could tell me exactly what advertising copywriters do? How much money do they ...
A: Danielle. Lots of good questions. Advertising copywriters write TV and radio commercials, as well ...
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| Hi Dear Expert
We are a... | 8/6/2003 |
Q: We are a web design company in IRAN and offering the services bellow to Our customers including the ...
A: Navid, Wow! So much for a simple question. I asked a colleage of mine, who specializes in website ...
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| launch headline | 8/5/2003 |
Q: Im a copywriter this side who has just entered this ad mad world..i wanted to know how does one ...
A: Manasi, I must admit, that I'm a little perplexed by your terminology. I'm not sure what a "launch" ...
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