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Advertising/Questions

SubjectDate AskedExpert
Hi, I want to know is there...2/28/2004manasi agarwal
  Q: I want to know is there a standard type of a RFP (Request for Proposal), or i should build it ...
  A: Im extremely sorry for not being of help in this regard.But im sure there are some very good experts ...
follow up2/27/2004Sean Trapani
  Q: I recently asked a question about advertising copywriters. I read somewhere that a degree is not ...
  A: A degree is not required. But, most agencies will want you to have a degree in SOMETHING (becuase it ...
logo2/25/2004Sean Trapani
  Q: hy there i need to make up a logo and a description (200 words) about my college.it's an economic ...
  A: Be glad to help. When you've written something, let me know and I'll give you some direction. If ...
advertising copywriters2/24/2004Sean Trapani
  Q: I was wondering if you could tell me exactly what advertising copywriters do? How much money do they ...
  A: Danielle. Lots of good questions. Advertising copywriters write TV and radio commercials, as well ...
Hi, I want to know is there...2/24/2004Fred Hahn
  Q: I want to know is there a standard type of a RFP (Request for Proposal), or i should build it ...
  A: When you say "Request for Proposal," are you asking some one to give you a proposal, or are you ...
difference2/21/2004Fred Hahn
  Q: My name is Sorin Mihailovici and I live in Edmonton, Alberta, canada. My question is: what's the ...
  A: Sorin! 1. Direct Mail is any advertising or lead-getting or sales effort message send by mail. ...
What happens in the new advertising...2/15/2004Glenn A. Fraller
  Q: What happens in the new advertising clip of Pepsi?
  A: 1048p Saturday 21FEB04 First let me apologize for the length of time in getting back to you. With ...
Advertising Advice2/5/2004Peter Gabany
  Q: My name is Dan and I am a sophomore Finance and Marketing major at the University of Dayton. Looking ...
  A: Dan, Don't hesitate, be strong willed and go after what it is that you want. This industry is hard ...
want to take up advertising as a career, but don't know what's what in the business!1/28/2004manasi agarwal
  Q: since ur a copywriter, i hope u can help me out here. im still in college and ive just got a summer ...
  A: First of all a heartiest congratulations for getting an opportunity with JWT for training urself. Im ...
Advertising Objectives12/8/2003Peter Gabany
  Q: Why should advertising objectives be established prior to making decisions regarding message ...
  A: Laura, Great question! If you plan a vacation, how do you know you got to where you were going if ...
Hi Dear Expert We are a...8/6/2003Sean Trapani
  Q: We are a web design company in IRAN and offering the services bellow to Our customers including the ...
  A: Navid, Wow! So much for a simple question. I asked a colleage of mine, who specializes in website ...
launch headline8/5/2003Sean Trapani
  Q: Im a copywriter this side who has just entered this ad mad world..i wanted to know how does one ...
  A: Manasi, I must admit, that I'm a little perplexed by your terminology. I'm not sure what a "launch" ...
Net vs. Gross legalities7/28/2003Bill Brody
  Q: I have a client who is currently handling his company's media in house (my company provides the ads ...
  A: Unfortunately, it's legal. Few publications today adhere to their published rates. Most will grant ...
Advertising Agency7/8/2003manasi agarwal
  Q: Madam, could you please tell me how many departments are there in an Advertising Company ? Also can ...
  A: Well the various departments in an ad agency are: 1. Media This department takes over the media ...
Media7/8/2003Ann Addy
  Q: What Exactly AOR means. i always get confused with this term. Generally AOR means Agency on Record. ...
  A: When an organization or business signs a letter designating an advertising/marketing/PR agency it's ...
Books - Publishing - Barcodes5/30/2003Glenn A. Fraller
  Q: I'm not sure how relevant this question is considering you're in the USA (presumably) and I'm in ...
  A: 404p Wednesday 04JUN03 Good Afternoon Barry, The ISBN bar code is the responsibility of the ...
Getting freelance work4/21/2003Peter Gabany
  Q: I am an experienced copywriter currently working for an ad agency. I am looking to pick up some ...
  A: Brian, Well, you have to get in the mind of agencies, businesses, designers and the like and the ...
Advertising Career2/3/2003Peter Gabany
  Q: I'm interested in working at an advertising agency, but have no idea what position or department I ...
  A: Suggested rewrite? Objective A results oriented communicator who enjoys the pace and challenges ...
Advertising Career2/3/2003Barry Dennis
  Q: I'm interested in working at an advertising agency, but have no idea what position or department I ...
  A: You CAN say that you are talented and creative, and have the evidence to prove it. Unless your ...
Hi. I am wondering what does...11/9/2002Ann Addy
  Q: I am wondering what does a job as a graphic designer entail? Is it considered working in ...
  A: A graphic designer designs brochures, ads, logos, corporate identity packages, magazines, ...
Avoiding pitfalls11/6/2002Ann Addy
  Q: I currently are expanding into European distribution channel. My aim is to establish the branch in ...
  A: My first contact would be with the local Chamber of Commerce. They should be able to help you with ...
Wrong major?11/5/2002Peter Gabany
  Q: I graduated last year with a marketing degree, but I really want to go into advertising. How much ...
  A: You seem a bit frazzled and disjointed. First of all what about advertising interests you? Answer ...
Job Help11/5/2002Ann Addy
  Q: I graduated with a marketing degree in May of 2002. I have been on numerous interviews that I ...
  A: Thad -- If the creative side is what you want to do I would try to interview or talk with ...
Finding a PR/Advert agency for a young PR graduate9/14/2002Glenn A. Fraller
  Q: I would like to find out how to work for a PR/Advertising agency, on long distance basis. I am ...
  A: 1146PM EST Wednesday 18SEPT02 Hello, Sorry about the delay in getting back to you I just got in ...
Marketing And Advertising Career8/29/2002Ann Addy
  Q: A friend of mine is a graphic designer, for an advertising and marketing company. She enrolled in a ...
  A: A graphic designer or art director needs to be able to design pages, brochures, posters, and ...
1. What do you like the best...6/9/2002Lawrence W. Saunders
  Q: 1. What do you like the best about your job? 2. What do you dislike the most about your job? 3. ...
  A: Jen, What I like best about advertising agency account work is the development of creative and media ...
How to break in and who to talk to6/2/2002Ann Addy
  Q: About to semi retire and move to our home in Sun City Center Florida. Have been doing voice work for ...
  A: John --first I have been on vacation therefore the delay in my response to you. At our agency one of ...
COLLEGE STUDENT WITH QUESTIONS4/5/2002Lawrence W. Saunders
  Q: I was wondering if you could answer the following questions for me. I am a college student who is ...
  A: Kyleen, A typical workday for an advertising executive is 9 to 6. But, Copywriters are always on a ...
Selecting an ad agency3/27/2002Peter Gabany
  Q: I would like to know how to go about finding an ad agency that has experience in creating ad ...
  A: I will do two things – try and answer your question with an unbiased point of view and the other – ...
Sorry this is more than one question!2/18/2002Lawrence W. Saunders
  Q: I'm doing a project for my business class at Osbourn High School. We are required to have an ...
  A: Laura, I have been asked this question so many times that I though I would give you a copy of two of ...
Internet advertising rates...1/9/2002Barry Dennis
  Q: I am in the middle of putting up a new entertainment/education website for writers, artists, ...
  A: For comparative purposes visit www.doubleclick.com,and also search "online advertising rates". For ...
general questions on advertising1/2/2002Ann Addy
  Q: Ann Addy, I am interested in the field of advertising and would like to ask you some ...
  A: That's alot of questions. I'll attempt to give you a quick answer for most of them. My work day is ...
advertising manager12/12/2001Lawrence W. Saunders
  Q: ..how are you? right now i am researching advertising management as a career. i have found many ...
  A: Chuck, If you want to be an Advertising Manager for a company or retail store your responsibilities ...
on line ads11/10/2001Glenn A. Fraller
  Q: When I go online, if I'm not watching, before I know it I have 2, 3 , 4 web page advertisements ...
  A: These are called pop-up ads and they can get quite annoying. Believe it or not Double-Click is the ...
Past winning entries in a...10/27/2001Bill Brody
  Q: Past winning entries in a competition known as the Wacky Warning Label Contest have included a label ...
  A: I'm not familiar with the contest and have no idea who might sponsor it. I suspect, however, that ...
advertising-how?9/22/2001Glenn A. Fraller
  Q: My name is Ashley & I've started a mag at my high school.I need to know how to get advertising in my ...
  A: Ashley, Glenn A. Fraller here again with a very important element I forgot to mention. . . Hopefully ...
television ads9/18/2001Ann Addy
  Q: i dont know if this question is in your expertise range, but the category you are in, seems to be ...
  A: Danny -- The first place I thought of was an advertising agency. Sounds like your creativity may ...
television ads9/18/2001Monie Maunay
  Q: i dont know if this question is in your expertise range, but the category you are in, seems to be ...
  A: Sorry for the delay, has it occured to you to go direct to an advertising agency with your portfolio ...
television ads9/18/2001Jennifer Goos
  Q: i dont know if this question is in your expertise range, but the category you are in, seems to be ...
  A: If a company has an agency to help them, your ideas won't go anywhere. Agencies NEVER look to ...
FAQ about advertising9/6/2001Ann Addy
  Q: My husband and I own a small business, Builders Connection. We publish 'Buyers & Builders', a guide ...
  A: Bobbie -- let them know what the cost per impression is for the advertising in your publication. Too ...

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Advertising

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Peter Gabany

Top Expert on this page

Expertise

Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched

Experience

Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.

Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA

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